Fahad H
- Jun 27, 2017
- 4 min read

Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Small business SEO: Your questions answered Jun 27, 2017 by Marcus Miller

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.

SMX Advanced: A paid search roundup Jun 27, 2017 by Andreas Reiffen

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

5 successful B2B AdWords best practices for any company Jun 27, 2017 by Todd Saunders For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now Jun 27, 2017 by Jim Yu From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
When it comes to building brand infatuation, easy does it Jun 27, 2017 by Mike Sands What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.
YouTube Studio beta on the way with new design, inbox features & way to organize comments Jun 27, 2017 by Amy Gesenhues Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
Facebook aims for TV ad dollars with household-wide ad targeting Jun 27, 2017 by Tim Peterson Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns Jun 27, 2017 by Tim Peterson Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
Branch offers first deep-linking from ads on AMP pages to app content Jun 27, 2017 by Barry Levine The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon Jun 27, 2017 by David Rodnitzky Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.
Why the Gmail ad targeting change should have minimal impact on advertisers Jun 27, 2017 by Ginny Marvin The move brings ad personalization methods for Gmail in line with other Google products.
On the internet, advertisers want to know if you’re really a dog Jun 27, 2017 by Barry Levine In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
Facebook Messenger’s M assistant now suggests saving links, calling people Jun 27, 2017 by Tim Peterson Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.