Aug 28, 20145 min read

Marketing Day: Authorship’s Over, Instagram’s Down & People Trust Google More Than

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Has Officially Dropped Authorship Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. Earlier today, if a site deployed authorship, Google would show a link to the author’s profile, as displayed below: Now, the authorship link has been removed: Google […]
Instagram Suffers Outage, #ThrowbackThursday Interrupted It’s not just you. Instagram went offline this afternoon. Users couldn’t post — alas on #ThrowbackThursday — to the photo sharing app. It’s mobile app feeds weren’t refreshing and the desktop site was flashing an error message. Instagram took to Twitter to tell users it’s working on the problem: Instagram is experiencing some technical issues. […]
Twitter Is Sending Agencies To “Twitter Flight School” Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated. Twitter knows this and is working to demystify the service, especially for marketers who are vital to the company’s success as a […]
Aflac Launches #AflacSweeps With YouTube Page Takeover Game The company is using its connection with college football’s Heisman Trophy to tie the idea of speed on the playing field to speed in getting insurance claims paid.
It’s Now Possible To Tag A Facebook Page From A Third-Party Platform Finally. Well, almost. For years, social media managers who depend on third-party platforms to schedule posts have begged for a way to tag other Facebook Pages in posts, just like they always have been able to do with @mentions on Twitter. Anyone wanting to make those tagging connections — and Facebook signaled in February that […]
8 Ways To Increase Conversions From Mobile Searchers More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers.
How To Set & Achieve SMART Online Marketing Goals Ensure social media ROI with the S.M.A.R.T system to establish online marketing objectives.
10 Data Feeds To Integrate With Your ESP Cara Olson details the essential data feeds that let you send relevant emails to your customers based on quality data.
Last Chance: SMX East Rates Increase Tomorrow – Register Now! Early Bird rates for SMX East expire tomorrow, Friday, August 29th. Register now! Join us September 30 – October 2 in New York City for: Conference sessions on the latest paid search and SEO developments. Over 80% of them are new, providing the latest tips on topics including: increasing your site rank with SSL; overcoming […]
Survey: More People Trust Google Than The U.S. Gov’t According to a new survey from privacy management tool MyLife (above), more people trust Google than the U.S. government with their personal information. The company conducted four separate Google surveys (each with 1,000 respondents) earlier this month. The question asked was: “Do or would you trust [organization_name] with your information?” Each survey asked about a […]
Twitter Opens Analytics Access To All Users Twitter announced today that it is giving Twitter Analytics access to all users. Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 The feature — previously only available to advertisers, Twitter Card publishers and verified users — […]