Aug 9, 20122 min read

Marketing Day: August 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Study — Perhaps Flawed — Finds Sharing Much Higher On Twitter & Facebook, But Why Google+ Is Still Worth The Time

How popular is Google+? We could have the debate over active users again, but we’ve been there, done that. Instead, a new study is out that tries something different, comparing the number of shares the same story gets in relation to users on each of the major social networks. By that metric, Google+ is far, […]

FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously”

It’s official. As earlier reported, Google will pay $22.5 million to settle Federal Trade Commission (FTC) charges that it placed tracking cookies and served targeted ads to Safari browser users, after it said it wouldn’t. The cookie placement violated the privacy settlement Google reached with the FTC in October of last year. It’s the largest […]

Invitation Not Required: Pinterest Opens To The Public

If the lack of an invitation was keeping you from joining Pinterest, your day has come! Pinterest is now officially open to the public, no invite required. In addition to Twitter and Facebook logins users can sign-up for an account with just an email address. To set up your account, head on over to Pinterest […]

The Missing Mobile Metric

In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate balance of driving downloads and cultivating engagement and lucky for us, these things can be measured. Download numbers are the simplest aspect of the equation, piped daily into your iTunes Connect or Google Play account. Engagement […]

New Facebook Mobile Ads Help Developers Promote App Installs

A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting will allow developers to promote app installations to the 543 million active Facebook mobile users. Over the past 30 days alone Facebook has sent people Google Play or the App Store 146 million […]