Marketing Day: August 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Is Facebook Starstruck? Evidence Shows Site May Be Following Twitter’s Lead With Celebrities

More and more celebrities are using their Facebook fan pages to interact with followers. According to AllThingsD.com, the uptick in posts from some of Hollywood’s most popular personalities is not a coincidence. The technology news site reports that the increase in celebrity activity is part of Facebook’s strategy to bring more stars to the site. […]

1. Founders Of YouTube Take On Vine & Instagram With New Video App

YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo’s company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and it is launching today for iOS. According to the NYTimes, MixBit has many of the […]

1. 8 Reasons You Need A Nexus SEO Strategy For Mobile & Beyond

These days, the entry points to the Internet are becoming increasingly diverse. Once relegated to computers, the ability to access the Internet eventually came to phones and tablets — and we’re now seeing the emergence of a wide variety of Web-enabled devices, including TVs, glasses, watches, cars, microwave ovens and more. As newer Internet-capable devices come to […]

1. Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site’s mobile performance drives customer satisfaction more so than premium content. According to the study, “While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. New Local Ad View (And AdWords Click Type) Comes To Google Maps App

2. Google Launches Manual Spam Actions Viewer, Streamlines Reconsideration Process

3. Google AdWords Testing New Drop-Down Navigation Ad Extension

4. Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas

5. Bing: We Added A Border To Our Ads To Make Them More Visible

6. Google Adds Conversion Value Metrics To AdWords Graph

7. Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?

8. Google’s Cutts: Got Bad Links To Your Site? Don’t Fret It, Disavow It!

9. 5 Secrets To Maximizing Retail Budgets For Paid Search

10. Is Google Authorship Affecting Rankings Today?

11. Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8

Online Marketing News From Around The Web:

Analytics

1. 5 Ecommerce Metrics You Should Be Tracking, Practical E-Commerce

2. Hacking Analytics, tracking iOS, Spiders & Bots, martinmacdonald.net

Blogs & Blogging

1. Blogging Lessons: 8 Things I Wish I Knew When I Started Blogging, www.blogherald.com

Business Issues

1. Bill Gates rips Google’s Internet balloon idea, www.bizjournals.com

2. Facebook Video Ads Could Be $1 Billion Business 2014 – Morgan Stanley, All Things D

3. Google Advertising Dominance Dims Startups’ IPO Prospects, Bloomberg

4. How Facebook Is Already Profiting From Instagram, Ad Age

5. Why Google Glass costs $1,500 now and will likely be around $299 later, GigaOM

Content Marketing

1. Connecting Content Marketing to the Buying Process – 35 Offer Ideas, www.poweredbysearch.com

2. Crafting Your Content Promotion Strategy – a Step by Step Process, www.buzzstream.com

3. How to Get More Exposure for Your Content, www.ducttapemarketing.com

Copywriting, Design & Usability

1. 21 (Mostly) Free Web Usability Tools You Can’t Do Without, Crazy Egg

2. 22 more reasons why I’ll leave your website in 10 seconds, eConsultancy

3. The Future of Web Design is in Our Hands, uxmag.com

Display & Contextual Advertising

1. How To Advertise On YouTube: A Step-by-Step Guide, www.koozai.com

Domaining

1. Tucows Reports: Revenue Increases 11%; Sells Over $1 Million In Domain Names, The Domains

E-Commerce

1. Comment: Can e-commerce benefit from Google Glass?, www.retailgazette.co.uk

2. E-retail rises 16% in the second quarter, Internet Retailer

3. Magento: Increasing import speed, www.branded3.com

Email Marketing

1. How Procrastination Cost Me 72,800 Email Subscribers, www.jeffbullas.com

2. The Law of Inactivity: What Not to Do With Non-Responders, blog.returnpath.com

Internet Marketing Industry

1. Glogou Announces "Across the Great Wall" China Marketing Technologies and Services That Break Down the Barriers to Reaching the Growing China Market, finance.yahoo.com

2. Dachis Group Launches Real-Time Marketing Platform, dachisgroup.com

3. OneSpot Announces Breakthrough Content Sequencing Engine Tailoring Programmatic Advertising Exclusively for Content Marketing, www.businesswire.com

4. Where the Real Money Is Going in Online Advertising, Ad Age

Social Media

1. The Definitive Guide to Twitter Etiquette, Search Engine Guide

2. 50 Ways Social Media Can Destroy Your Business, KISS Metrics

3. Bye, bye SEO? Make Facebook optimization, Story Bumping and Last Actor work for you today, Inside Facebook

4. Customized Content for Each Social Media Channel, Spin Sucks

5. Facebook, Twitter, Google+, LinkedIn, YouTube: Social Media Image Size Guide [INFOGRAPHIC], Media Bistro

6. Social’s Value Measured in Engagement Over Sales, eMarketer

7. Tweet This, Not That: Simple Swaps That’ll Make Your Twitter Posts More Appealing, HubSpot

8. Twitter suspends Desmond Tutu’s account during spam cleanup, www.theguardian.com