Aug 8, 20123 min read

Marketing Day: August 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: 40% Of Top Brands Have Adopted Instagram

Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend. Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook […]

How Not To Write A Sales Letter

The industry’s quest for search advertising and next-gen digital technologies is endless. Though technology is undoubtedly important, too often, there’s not enough emphasis on the soft science aspects of closing the sale. This applies to everything from search technology to agency services. Take the sales letter, for example. Like many agencies; we get sales solicitations […]

Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase

Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years, study after study has confirmed the importance of mobile and the improved performance metrics of mobile vs. PC advertising. Now, newer studies are starting to reveal more subtle insights into mobile consumer behavior. […]

A Look At The Dark Side Of Twitter Popularity: The Paid Follower Economy

The sad reality of Twitter is that the majority of users believe that a user’s number of Twitter followers is a metric of affluence. Of course, this perception as opened up a market of purchasing popularity, or buying Twitter followers. Presidential candidates, national journalists and TV stars have been accused of artificially inflating their follower counts through purchases. A new post from Barracuda Labs takes a look […]