Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to […]
In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks”. Marketers haven’t been without analytics for Tumblr: the platform itself […]
Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed […]
Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market […]
AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works […]
Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from users. Also like many other updates, this one has sparked criticism from marketers who are certain the email-sky is falling. But keep the faith, Marketing Chicken Little — there just may be […]
Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have “some fun […]
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him regularly creating some very elaborate, physics-defying devices and traps, yet he is still unable to catch the bird. I think if he had ever paused for a moment and thought […]
Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo’s photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google’s Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks, “…but did not have a specific role until now.” Hernández’s first Internet venture idealista.com, has […]
Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top […]
Twitter announced today a number of updates for their iOS and Android apps, including a new login verification, search suggestions with a social context, and an updated photo gallery in search. The new login verification enrollment lets users approve login requests directly from their iOS or Android app. It is in addition to the SMS-based […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month, Affiliate Marketing Blog
Blogs & Blogging
28 Time Saving Hacks for WordPress Users (From the Experts), managewp.com
9 Lessons Learned from Back to Back 15,000+ Visit Blog Posts, www.jeffalytics.com
Should brands pay for blog mentions?, PR Daily
Business Issues
Google Glass production could shift to Motorola, androidcommunity.com
AOL Reports Revenue and Profit Growth in Q2, www.businesswire.com
Foursquare 2013 Revenue: $15-20 million, Business Insider
Google Glass to see fill of policy questions, www.politico.com
Microsoft starts opening Windows Stores in Best Buys and Future Shops across the US and Canada, The Next Web
Feedly raises $500,000 in 8 hours selling RSS reader subscriptions, PC World
Groupon names Eric Lefkofsky permanent CEO, All Things D
Content Marketing
How to Scale Content Marketing, kaiserthesage.com
Stop Writing Blog Posts: Ideas for Interactive Content, Portent
The 4 Steps To Develop A Content Strategy For Your Website, www.searchenginepeople.com
Conversion Optimization
Copywriting, Design & Usability
Is Your Web Site Speed Dating Your Visitors?, www.internetmarketingninjas.com
How Deceptive Is Your Persuasive Design?, uxmag.com
Start Thinking of Your Website Like a Search Engine, CopyPress
The Apple Standard: 6 Guiding Principles for a Better Web Experience, Crazy Egg
User Experience Is More Than Design—It’s Strategy, www.uxmatters.com
Display & Contextual Advertising
Domaining
Email Marketing
Mobile and Targeting Drive Up Email Opens, eMarketer
Three Overlooked Email Marketing Truths, www.dmnews.com
Unsubscribing from email: how top fashion retailers try to persuade you to stay, econsultancy.com
Why Email Marketing is Still Effective for Retailers, blog.compete.com
9 fundamentals of a successful email marketing campaign, www.healthcarecommunication.com
Gmail Tabs Analysis: Don’t Panic Just Yet, blog.returnpath.com
General Internet Marketing
Giving a Voice to Your Brand, moz.com
Mobile/Local Marketing
Other Items
Thoughts on Twitter’s new Two-Factor Authentication., blog.authy.com
Social Media
Facebook Takes on Twitter with Celebrities, New Products, AllThingsD
Four Reasons Marketers Need to Embrace Google+, MarketingProfs
Updated News Feed – Why it matters for advertisers, fbppc.com
Getting Up Close and Personal Online Is Bad for Business, Search Engine Journal
How to Decide if Your Business Should Invest in Using Social Media, Mack Collier
My Klout Score: It Loves Me, It Loves Me Not, Spin Sucks
5 Examples of Brands that Exceed Social Media Expectations, Social Fresh
6 Types of Facebook Posts That’ll Help You Generate Leads, HubSpot
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