Marketing Day: August 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. iOS 6 Drops YouTube App; A Boon For Google?

Apple released beta 4 of iOS 6, their latest iPhone and iPad OS, to developers today, and one glaring omission in the version was the YouTube App. Bad news for Google, or perhaps with some perspective, a benefit? YouTube, along with Maps powered by Google Maps, were some of the first third-party powered Apps to […]

1. Targeted Advertising: Gaining Ground for Branding Campaigns

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data and ad targeting fit into the branding equation? Is there a place for branding campaigns […]

1. Norway Investigating Facebook Facial Recognition Tagging

Facebook’s automated system of suggesting image tags based on facial recognition has brought the company another formal privacy investigation in Europe, according to Bloomberg. This time it’s Norway seeking to determine whether Facebook has violated its privacy rules. Norway’s data-protection agency joins other regulators from the EU investigating the feature. Norway is not an EU […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Getting Dev Team Mindshare For Your SEO Projects

2. Google Testing Smartphone Optimized Icons In Mobile Results

3. The SMB Guide To Changing Business Names & SEO

4. How To Manage & Measure Local PPC Accounts

5. Nuance’s Nina Is Siri For Enterprise Customer Service

Online Marketing News From Around The Web:

Business Issues

1. Giving you a better Google, Official Google Blog

2. Apple Wants To Buy Pinterest Rival, The Fancy, Business Insider

3. Baidu Fires Employees Arrested for Deleting Forum Posts for Cash, thenextweb.com

4. Facebook Faces Norway Probe Over Facial-Recognition Tags, Bloomberg

5. Yahoo Strategy Guru Jim Heckman Leaves, AllThingsD

Content Marketing

1. Generate Great Ideas by Connecting with Customers, SEOmoz

2. Should You Curate Content? The Essentials Every Content Marketer Needs to Consider, Content Marketing Institute

Conversion Optimization

1. The Case for A/B Testing, thenextweb.com

General Internet Marketing

1. Do Business Like A Drug Dealer, quicksprout.com

Internet Marketing Industry

1. Four Strategies To Keep Your Clients From Firing You, Business 2 Community

Local Marketing

1. How Big is the Geo-Opportunity?, State of Search

Mobile Marketing

1. 3 Mobile Behaviors You Must Embrace Right Now, ducttapemarketing.com

2. Which Smartphone Apps do Savvy Shoppers Use Most?, Nielsen Wire

Other Items

1. Google Chrome Grabs 1/3 Of Global Browser Market: StatCounter, thenextweb.com

Search Marketing

1. Enterprise SEM – The tie between search engine marketing and business administration, Hugo Guzman

2. Does SEO Even Work for Small Businesses?, SEOmoz

3. Introduction to China’s Largest Search Engine: Baidu, PPC Hero®

4. 101 Ways to Link Build in 2012, Search Engine Journal

5. Impression Sculpting: Use AdWords Data to Become a Display Rock Star, PPC Associates Blog

6. More Advertiser Controls, Please, RKG Blog

Social Media

1. 4Chan reaches one billion posts, The Verge

2. Being Social Is About Being Private, Kyro Beshay

3. Google to Crowdsource Recommendations?, seobythesea.com

4. How To Measure Social Media Efforts, distilled

5. Twitter’s Succès De Scandale: Olympics Suspension Fiasco Drove Signups, TechCrunch