Aug 5, 20135 min read

Marketing Day: August 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Don’t Tweet Evil: In Light of UK Threats Twitter Cracks Down On Abuse Like setting up unanimous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may soon shut you down as part of their commitment to users in light of recent journalist threats. Three female journalists had recently been the subject of bomb threats in the UK, with two receiving threats of rape. […]
Export Your Google AdPlanner Data Now: AdWords Display Planner To Take Over Next Month Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display Planner. The consolidation is designed to unify the process of researching, planning and launching campaigns on the Google Display Network. The Contextual Targeting Tool and Placement Tool will be sunsetted in the next few […]
LinkedIn Releases Company Page API For Posting And Analytics LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up […]
Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails. After the announcement on Google’s official Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs, Updates and Forums, available from the Configure […]
Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking […]
Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide Digital Marketing Depot has released an updated edition of its Market Intelligence Report, Enterprise Web Analytics Tools 2013: The Marketer’s Guide. This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for in an enterprise web analytics tool. The report includes profiles of six […]
Feedly, Google Reader Alternative, Gets Pro/Paid Version Feedly, the popular RSS reader that shined during Google Reader’s closure, has quietly launched a “Pro” version of their RSS service. The pro version comes at $5 per month or $45 per year. Some early adopters have the chance of paying a one time fee of $99 for a lifetime, which I gladly did this […]
The Analytics Platform Wars & What They Mean To A CMO “Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one many CMOs are struggling with. But too often it’s the wrong question, and often asked for the wrong reasons. It’s as if a single feature, processing limit, or interface […]
Facebook Hires Its First CMO — From Google AdAge is reporting that Gary Briggs has been hired as Facebook’s new CMO — the first time the company has had such a role. Most recently Briggs was an advisor to Motorola Mobility CEO Dennis Woodsie. Before that he was SVP of marketing at Motorola. Briggs was also VP of consumer marketing at Google from […]