Aug 31, 20124 min read

Marketing Day: August 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles

Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter “facebook report” into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an […]

App.net’s Baby Steps: 250,000 Posts, 17,500 Users

App.net, the pay-based Twitter alternative that just opened a few weeks ago, has hit its first couple activity milestones. Founder Dalton Caldwell posted today that the service has surpassed 250,000 posts, and he estimates that about half of those are coming from third-party clients. Caldwell calls the latter stat “a good sign” — App.net was […]

Marketing Biz: Twitter Tightens The Screws, Vicarious Search & Didit Buys Inceptor

This week Twitter continued to play hard ball, cutting off Tumblr and the display of third-party apps. Non-traditional search was also in the news with funding for Vicarious and impressive results from Walmart’s shopping search engine. Agencies also continue to morph and adapt as the digital landscape matures. Last but certainly not least, technology is […]

EMarketer Lowers Its Facebook Ad Revenue Estimate

Market research firm eMarketer has lowered its revenue estimate for Facebook due to “underperformance” so far in 2012 and “questions about the effectiveness of some of the site’s ad products.” The firm previously pegged Facebook’s 2012 revenues at $5 billion, but is now lowering that estimate to $4.23 billion — still about 34 percent higher […]

Facebook To Remove Fake Likes

Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn’t like that, and now it’s taking steps to remove those it deems fake. Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any […]

Google Shuts Down TV Ads In AdWords

Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media and Verizon FiOS, among others. But Google is […]

Apple Goes 1 For 2 As Japan Court Rules In Favor Of Samsung

Recently Apple won a major victory “at home” and lost (partly) “on the road” in South Korea, where a court last Friday issued a split decision in its IP litigation with Samsung. Earlier today Samsung won a round: a court in Japan found that the Korean company did not infringe Apple patents that involve “synchronizing […]

Report: Facebook Testing Targeting By Email, User ID And Phone Number

One of the most longstanding complaints about Facebook’s advertising opportunities is that one couldn’t find existing customers, or visitors to their web site, to retarget them while they’re on the mammoth social networking site. Besides participating in ad exchanges, Facebook appears to be attempting to address this concern in another way. According to a report […]

TripAdvisor Top Mobile Travel Destination — comScore

Earlier this week Nielsen released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen. Affirming that travel is a popular category in mobile, comScore has released its own analysis of mobile travel usage. However there were some very different findings in […]