Aug 30, 20124 min read

Marketing Day: August 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

AdSense Publishers Mistakenly Notified About Rejected Ad Requests

If you’re one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google says it’s a known bug that it’s working to resolve. Several days ago, publishers began coming to forums saying they’d received a notice saying, “You have rejected ad requests, which will result […]

Google-Apple Patent Détente On The Horizon?

Reuters is reporting that Google’s CEO Larry Page and Apple CEO Tim Cook have been involved in “behind-the-scenes conversations about a range of intellectual property matters.” Like Russia and the US during the cold war, Reuters says the “two companies are keeping the lines of communication open at a high level.” The article suggests the […]

Twitter Debuts Interest-Based Ad Targeting, Lowers Min. Bid To One Cent

This is a big step for Twitter’s advertising business: The company has announced that advertisers can now target Promoted Tweets and Promoted Accounts based on user interests. At the same time, Twitter says it’s also lowering the minimum bid on its auction-based ads to one cent. Two Types Of Interest-Based Targeting Twitter is offering two […]

Survey: Facebook Best For B2C Sales & Leads; LinkedIn For B2B

A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing […]

Can Social Influence Be Distilled Into A Score? Part I, The Potential

If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them? If you’ve been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, […]

Holiday Shopping In August? For Merchants, Now’s The Time To Prepare

Ahhh, August…just about the time to hang up the mistletoe and holly. There’s no snow on the horizon yet, but ecommerce retailers are plotting and finalizing their holiday marketing strategies, advertisements and the look-and-feel of their websites for Q4. A lot has changed since the economic dreariness 2008 or even 2009. Although current consumer spending […]

Ask + About.com = A Winning Formula For IAC – And Online Marketers

IAC, parent company of Ask.com and many other prominent websites, has acquired About.com from the New York Times with a $300 million cash deal, trumping a $270 million offer from Answers.com. Many news sites have reported details of the acquisition, but I want to focus on the implications and opportunities for marketers that much of […]

Ask The President Anything: Obama Partakes In A Presidential AMA On Reddit

Election season is upon us and the incumbent candidate, President Barack Obama, has taken to answer questions on the social news site Reddit. One of the more popular features on Reddit are ask me anything (AMA) posts where celebrities and interesting folks answer questions in the comments section of a submission. The President stated that he would partake […]