Aug 3, 20123 min read

Marketing Day: August 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: Better Stalking, Google’s Costanza Wallet & Facebook PR Problems

Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook dealt with public relations issues that may have forced their hand with DoubleClick and yet another new subscription eCommerce site debuted. A simpler way to re-connect with your website visitors Remarketing with Google Analytics helps […]

Post Targeting For Facebook Pages Gets More Powerful With New Options

Until today Facebook Page posts could only be targeted to specific locations or languages. Facebook has now released new targeting options that allow admins to target by demographics, interests and more. The new page targeting options include: Age Gender Interested In Relationship Status Language Education Workplace Location The new targeting will allow admins to mold […]

Facebook Questions Has Died A Quiet Death

Has anyone seen Facebook Questions lately? Oh sure, you’ve seen questions on Facebook. And you’ve probably asked questions on facebook — the “Ask Question” option is alive and well on the status box, as you can see above. But Facebook Questions, the separate application that launched just over two years ago is nowhere to be […]

Google’s Betting On Advertising To Drive Google+ Uptake: Why Marketers Should Pay Attention

Over the last few months Google, the advertising-supported company that historically eschewed traditional advertising, has used print and TV media to promote Google+, its answer to the Facebook phenomena. TV viewers in the US may be familiar with Google+ commercials such as The Muppets Google+ hangout. Google is also promoting Google+ across Europe. Full page […]

Photos Increase Facebook Reach, But Does It Drive Traffic?

Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been […]

According To Facebook, 8.7% Of Accounts Aren’t Real

During Facebook’s first earnings call last week a good chunk of user data was released. Facebook reported 955 million monthly active users, 552 million active daily users, 543 million monthly active mobile users. The official 10-Q filing that was published this week was quite transparent around user data showing that a total of 8.7% of users […]