Aug 28, 20134 min read

Marketing Day: August 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Twitter Buys Trendrr To Strengthen Social TV Measurement Twitter has enhanced its social TV tracking capabilities today with its acquisition of Trendrr, the New York-based company that analyzes and aggregates social conversation around television. Trendrr has a Twitter-certified product called Curatorr that lets brands and media outlets curate tweets surrounding specific events and TV programs. The Curatorr website describes its real-time capabilities this […]
Twitter Updates The Way Conversations Are Displayed & Adds New Features To Mobile Apps Twitter announced today they have updated the way conversations are organized in a user’s home timeline, as well as added new features to their Android and iPhone apps. From now on, up to three Tweets that are part of a conversation will be displayed chronologically. A user can tap a Tweet in the conversation thread […]
Buffer Adds Google+ Posting For Business Pages Buffer announced today that social media managers can now schedule and post directly to their Google+ business pages. According to the increasingly popular social media management company, the ability to post to Google+ was the number one requested feature among users for nearly 2 years. Google has not made the API available for personal pages, […]
Amazon Beats Combined Online Sales Of Major US Retailers The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don’t equal their nemesis Amazon. Amazon’s 2012 revenues were $61.1 billion. However Amazon’s margins are […]
Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are high ROI profit centers. However, dealerships tend to overlook digital display opportunities for three other significant profit centers which are ripe for promotion: Service, Parts, and Collision & Repair. While […]
Video Vote-a-Thon: PopShorts Allows Users To Rate & Discover Instagram & Vine Videos With the fragmentation of the video market, it’s become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today for the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is essentially “a ‘Hot or Not’ for Vine and Instagram videos.” Users […]
Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab while lower-priority messages from marketers get diverted into a “Promotions” tab. It generally works as advertised, though in my testing, I’ve found some surprises along the way. Come along for a personal look at Gmail […]
Page Speed Matters! Why You Need to Improve Yours Today Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital […]