Marketing Day: August 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter Drops Client Source Data By Stripping Out The “Via” Tag

In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client used to post a Tweet. Traditionally, users could view a Tweet on the web and look to the “via” tag to see how the Tweet was posted. The following shows the old view (above) and the new […]

1. Google Promoting Nexus Tablet On Homepage

Google is showing an animated, very prominent ad for the Nexus 7 tablet on its homepage today. The tablet has sold well though Google hasn’t shared any official numbers. But for a time the 8GB model sold out. And there are third party data to suggest the Nexus 7 is doing well. The Nexus 7 […]

1. Google Results Position: How Much Is First Place Really Worth?

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site. If you’re reading this, you probably know that search engine optimization (SEO) is one of the main methods marketers can utilize in the everlasting quest for […]

1. Creating A Content Marketing Strategy For Your Website

Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create. Though it may seem like a straightforward concept (create great content and share it), […]

1. SMX East Early Bird Rates Expire Friday – Register Now!

Early Bird rates for Search Marketing Expo – SMX East expire Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1545. Join us October 2-4 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

2. The Difference In Keyword Research For SEO vs. PPC

3. A Minimalist Approach To Global Keyword Expansion & Monitoring

4. Patent: How Google May Trick Search Spammers

5. Google Reminds Webmasters: Selling Links Can Lead To PageRank Penalty

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Summit Losers Will Never Listen, Performance Marketing Insider

2. Bigger, Better, Bolder: Talking Affiliate Tips with LinkShare, heartifb.com

Analytics

1. Making ‘Socialytics’ An Integral Part Of Retail Operations, www.retailtouchpoints.com

2. Should marketers be able to answer these 5 stats questions?, www.chiefmartec.com

Blogs & Blogging

1. 4 Pitches That Any Respectable Blogger Will Always Ignore, blueglass.com

2. How I Blog, www.ducttapemarketing.com

3. Measuring the Success of Your Guest Posting Campaign, blog.iacquire.com

4. Q & A: How to Solve Every Blogging Problem You’ll Ever Have, viperchill.com

5. The Secret to Crazy-Happy Blogging, www.problogger.net

Business Issues

1. Apple promotes Craig Federighi and Dan Riccio to SVP, says Bob Mansfield to stay on, thenextweb.com

2. Apple retail layoffs reversed, but budget cuts, revenue emphasizing policies remain?, 9to5mac.com

3. Apple’s patent victory could equal faster Android updates, reviews.cnet.com

4. Apple-Samsung jury foreman says evidence ‘spoke overwhelmingly’, www.latimes.com

5. Samsung Case Puts Apple Closer to Google Fight, New York Times

6. Yahoo’s new marketing chief an expert on Gen Z kids, says Facebook weirds them out, www.geekwire.com

Content Marketing

1. An Open Conversation About Content Strategy, SEO Nick

2. Content Marketing Secret Agent Michael Brenner Gives Tips, Tools & Takeaways for #cmworld, www.toprankblog.com

Copywriting, Design & Usability

1. 10 Important Things Web Designers Need to Understand, www.webdesigndev.com

2. Gluethink: UX Amateurism and Why I’m Not a UX Designer Anymore, www.usabilitycounts.com

3. Optimizing The Design Workflow With Extensions, fireworks.smashingmagazine.com

4. Why It’s Important to Sketch Before You Wireframe, uxmovement.com

Domaining

1. Domain name disputes hit record high as brands defend virtual shop doorways, The Guardian

2. Royal Bank of Scotland files 34 UDRPs, domainnamewire.com

Internet Marketing Industry

1. Enterprising Enterprise SEO: My Interview With David Portney, PPC Associates Blog

2. Let’s fix blogger-SEO relations, skyrocketseo.co.uk

Mobile Marketing

1. College Students Challenge Marketers on Mobile, www.emarketer.com

2. Google looking to Apple’s Passbook for upcoming Wallet features, 9to5google.com

3. Mobile Advertising – How The Big Social Networks Are Adapting, www.simplyzesty.com

4. The 5 Step Mobile Marketing Blueprint, socialfresh.com

Other Items

1. Mark Zuckerberg, Sheryl Sandberg Salute Oldest Facebook User, allfacebook.com

Search Marketing

1. Blog SEO: How to Optimize Your Posts, smallbusinesssem.com

2. How to Find Authority Websites & Get Links From Them, searchenginewatch.com

Social Media

1. Twitter Removes ‘Via’ Stamp From Web Client, thenextweb.com

2. 4 Reasons Not To Autopost Your Blog Articles To Social Media, Social Media Today

3. Does Romney have a better Facebook strategy than Obama?, Inside Facebook

4. Facebook Promoted Posts – Breakdown and Tips for Best Use, FBPPC

5. Facebook, Romney’s Campaign Strategist Sound Off On Panel At GOP Convention, allfacebook.com

6. How social is reshaping marketing’s fundamentals, www.imediaconnection.com

7. The Twitter Take: Obama vs. Romney, www.socialbakers.com

8. Twitter to Presidential Candidates: Positive Messages Get More Play, socialtimes.com