Aug 22, 20135 min read

Marketing Day: August 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Facebook Mobile Login Adds Separate User Sharing Controls Facebook has tweaked its mobile login system — a system that the company says is used more than 850 million times each month. The primary change is an extra layer of user control over sharing. Mobile apps that use Facebook login are now required to ask about sharing on Facebook in a separate step from […]
Google Analytics Access Controls Now Fully Launched Good news for everyone that was excited about the news earlier this year that Google Analytics would be introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now have “more fine-grained control over access to various parts of their accounts.” On a practical level, […]
Google Now Adds More Cards, Including Car Rentals & Concert Tickets Google announced yesterday that it has added more “cards” to Google Now. The following are the new types of content and data that Google Now will be showing: Car rentals card Concert ticket card Improved public transit cards Commute sharing card Set reminders while you search Updated TV card NCAA football scores Of particular interest […]
Pew: Nearly Half Of Teens Have Turned Off Mobile Location Tracking The Pew Internet & American Life project has released some new survey data about teens and mobile privacy. What the data reflect is that a majority of teens have downloaded apps and that they’re quite aware and sensitive to privacy issues, especially personal data collection and location tracking. According to Pew 78 percent of teens […]
AdSense Publishers Can Now Opt-Out Of Ad Format Features Like Favicons Google announced today that AdSense publishers can opt out of many of the newer ad format features that have rolled out recently. Apparently the change comes at the request of publishers. Here is Google’s list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad […]
SMX East Rates Increase Saturday – Register Now! Early Bird rates for Search Engine Land’s SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programming: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check out the agenda. Insight and real-world-proven tactics […]
5 Mobile Trends Marketers Need To Know About Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in […]
What Are You Going To Do With All Those Likes? I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where I’ve been meaning to drop in. The city tour I always think I’ll take one day. The dozen or so foodie-approved eateries that I’ve got on my short list. I’m a potential customer […]
The Secret Source Of Power For Future Marketers I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of things came to mind, including: Automated personalization technologies that essentially eliminate the need for conversion optimization The end of the website due to the rise of apps The end of the website […]
Google’s New Virtual Helping Hand, ‘Helpouts,’ Now Taking Applications The first official instance of Google’s new video help service, Helpouts, has been released. Helpouts will allow for users to pay for a specific time frame of video consulting from willing Helpout helpers. While it is just a simple landing page with the opportunity for users to sign-up for a registration, it’s the images included […]