Aug 22, 20124 min read

Marketing Day: August 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Skippable Pre-Roll Ads Come To YouTube Mobile

Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the company has offered in-search and CPM-based in-stream video ads […]

Affiliates Prepping For Return Of Nexus Tax In California, Pennsylvania

Affiliate marketers are keeping an eye on both California and Pennsylvania, where affiliate nexus tax laws are due to return within the next month. In Pennsylvania, a law is due to be reinstated on September 1, 2012, and California’s law is due for reinstatement on September 15, 2012. Both states had previously suspended their nexus […]

The Social Stream Gets More Visual With Kred Story

User influence monitoring service Kred, has created Kred Story, a rich visual experience for viewing one’s social stream. Kred has traditionally competed with Klout on influence measurement, the new Kred Story takes a different approach as it aims to find and display influential activity in a visually appealing layout. The layout places more of an emphasis […]

Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo?

There’s a widely held belief that as part of putting her stamp on Yahoo, new CEO Marrisa Mayer will make a significant acquisition very soon. The speculation has begun about who or what that acquisition will be. One very likely candidate is Foursquare. Foursquare potentially boosts Yahoo in “SoLoMo”: social, local and mobile. While Yahoo […]

How Comics Taught Me Email

The superhero movies this summer have me reminiscing on my life in comic books. See, prior to email I spent a number of years in the US comics industry, in various creative and production roles. The energy and variety was incredible, and I had the opportunity to be part of projects ranging from adaptations of […]

Google Leads Chinese In-App Mobile Display Ad Market

Ever since Chinese government surrogates unsuccessfully hacked into Gmail in early 2010, Google has struggled with its “China policy.” It threatened to withdraw from China and then reversed itself. Mountain View has been unable to resist the lure of the world’s largest internet and mobile market. Google’s PC search share in China is a very […]

Twitter Lists For Marketers

“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, ‪Haven Gillespie People love lists. In the opera Don Giovanni, the licentious main character’s servant Leporello maintained a list of his boss’s conquests. As children, we might have been encouraged to make lists of what we wanted for our birthday, while our […]

About.com Will Almost Certainly Be Sold – But Who’s Buying?

Reuters is reporting that Barry Diller’s IAC Corp. has apparently trumped a bid from Answers.com to buy About.com from the New York Times company. The New York Times issued a press release a couple of weeks ago confirming it was in negotiations to sell About, but very little other information has surfaced about the potential […]

Google Rolls Out New Interface For AdSense

If you use Google AdWords and Analytics as well as AdSense, the changes coming to the publisher interface over the next few days will look very familiar. As part of its “simpler and more beautiful” initiative, Google is rolling out a new look for AdSense. Though Google says the general structure of the account interface […]