Marketing Day: August 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now!

1. Gap Between Presidential Rivals Narrows In Online Display Ad Race

President Barack Obama has long gotten credit for being particularly online-savvy in his communications and fundraising efforts, and we’ve seen plenty of evidence of this in his race for re-election. But now, at least when it comes to online display advertising, the gap between Obama and his Republican rival, Mitt Romney, has narrowed, according to […]

1. How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts

“The person who really wants to do something finds a way; the other person finds an excuse.” – Unknown A couple of months ago, I wrote about overcoming objections from your CEO about adopting a content marketing strategy. What I didn’t mention was a major roadblock you may face from your team — excuses (and […]

1. Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years

Topsy, the popular social search engine, has released a powerful new feature for marketers today deemed Topsy Pro Analytics. Different than the basic analytics offerings announced last year, the new Pro Analytics will allow users to see view and analyze more than 100 billion Tweets over the past several years. Unlike many social tracking tools, […]

1. The Shortest Distance From Data To Insights

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. One core basic that I call “context” provides the needed focus. Context enables a strategic view that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One

2. New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

3. Should You Transliterate Your Brand For International SEO?

4. US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising

5. Search Week: August 20, 2012

6. Industry Survey Underscores How The SEO Industry Relies On Google’s Free Tools

Online Marketing News From Around The Web:

Affiliate Marketing

1. Do People Really Make Money in Affiliate Marketing?, blog.affiliatetip.com

2. Affiliate Summit East Recap in Photos, micromediamarketing.com

Analytics

1. 8 Simple yet Powerful RegEx Concepts for Google Analytics, www.swellpath.com

2. A Clear Measurement Strategy is Key to Proving Social Media ROI, blogs.webtrends.com

3. Google Analytics Could Be Banned In Norway, TechCrunch

Blogs & Blogging

1. Beware of Horrible Guest Bloggers, dailyseotip.com

2. Long-term Goal-setting for Successful Bloggers, www.problogger.net

3. How-to Satisfy Your Lust For More Blog Traffic, www.ryanhanley.com

4. SEO for Small Business Blogs: Introduction, Small Business SEM

5. The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live, KISS Metrics

Business Issues

1. Barrett Likely to Stay at Yahoo Despite Levinsohn Exit, Ad Age

2. Early Facebook Investor and Board Member Peter Thiel Sells A Majority Of His Company Shares, Forbes

3. Google: Time to ditch our current software patent system?, news.cnet.com

4. What WSJ got wrong about Groupon, finance.fortune.cnn.com

5. Zuckerberg Better Watch His Back, PC Magazine

6. CEO Neel Grover says good-bye to Buy.com, www.internetretailer.com

7. Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO, TechCrunch

8. Gannett Confirms Acquisition Of Facebook Ad Software Provider Blinq Media, allfacebook.com

9. ThinkGeek will lose its CEO, www.internetretailer.com

10. This Week in MarissYa: iPhones for All, Flickr Love and Exec Changes, AllThingsD

11. Twitter may face govt axe in India, timesofindia.indiatimes.com

12. Why Twitter is Prepared to Sacrifice Developers for More Users, thenextweb.com

Content Marketing

1. Why a Content Calendar will be Critical in 2013 by Vertical Measures, www.verticalmeasures.com

Copywriting, Design & Usability

1. Where Do You Draw The Line Of Quality?, www.uie.com

2. Usability and Search Marketing: If Your Home Page Could Only Talk, Cre8PC

Display & Contextual Advertising

1. #Election2012: Five tips for Twitter advertisers, advertising.twitter.com

2. DoubleClick Search gets UI, control, and transparency improvements with new Performance Bidding Suite, Inside AdWords

3. How Google Remarketing Just Got Even More Remarkable, blog.crazyegg.com

Email Marketing

1. 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program, www.returnpath.net

General Internet Marketing

1. Perhaps the most important question in business., thebrandbuilder.wordpress.com

2. SMBs Hold Marketing Budgets Steady, www.emarketer.com

Internet Marketing Industry

1. Lessons from My First Year at a Digital Agency, www.searchenginejournal.com

Mobile Marketing

1. Google Announces Google Play Gift Cards, thenextweb.com

Reputation Management

1. Dominate Your Personal Brand On Google With This 14 Point Checklist, KISS Metrics

Search Marketing

1. At Some Point I Stopped Doing SEO and Started Management Consulting, www.distilled.net

2. Google SERP Dumps 5.5% of Organic First Page Listings, www.wordstream.com

3. The Ullmann PPC Client Theorem, www.ppcassociates.com

Social Media

1. LinkedIn profiles are finally getting a redesign. Here’s our first look, VentureBeat

2. RyanAir’s Neglect Proves Social Customer Service Is No Longer an Option, www.conversocial.com

3. Will Klout’s overhaul answer its critics?, www.ragan.com

4. ‘Social Olympics’ Over, Brands on Twitter Shift Focus to Back to School, Black Friday, Ad Age

5. 2 Top Brands Succeeding at Instagram and What You Can Learn From Them, socialfresh.com

6. 5 Ways that Social Media Impacts SEO, www.adamsherk.com

7. 6 Tips for Selling Directly on Facebook, www.practicalecommerce.com

8. Buying Twitter followers is a sin, says Saudi cleric, www.dailydot.com

9. Data mining Twitter for trends, sentiment and influencers, MarketingSherpa

10. Delta’s Twitter Strategy Includes Assisting Passengers in Flight, contently.com

11. Got a great check-in you want to let your friend know about? Tag them on Facebook and Twitter!, blog.foursquare.com

12. How Heavy Sharers Boost Facebook Pages, www.emarketer.com

13. How to Create the Perfect Facebook Fan Page, 2012 Edition, Techipedia

14. Ignore Google+ At Your Risk [8 Social Media Charts You Must See!], Heidi Cohen

15. LinkedIn for Lead Generation, www.jumplead.com

16. Repinned: The New Pinterest Blog, blog.pinterest.com

17. Social Local Study: Using Twitter to extend your reach in 48 hours, www.stateofsearch.com

18. Veteran Twitter client Twitterrific moves ahead with new version despite Twitter API changes, thenextweb.com