Aug 20, 20134 min read

Marketing Day: August 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study] Facebook advertising is continuing to show strong results for advertisers. That’s according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through […]
Samsung Taking Share From Other Android OEMs, Not iPhone A “meta-analysis” of smartphone owner surveys, conducted between July 2012 and July of this year by research firm CIRP, produced some interesting findings about who buys Samsung (Android) smartphones and who buys the iPhone. There were a number of generalizations that emerged from the analysis: Samsung buyers are mostly prior Android and feature phone owners […]
10 Years Later, Do We Need SEMPO? 10 years ago, the Search Engine Marketing Professional Organization — SEMPO — was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent industry. A decade later, I’m not sure whether the group is necessary any longer. SEMPO started with the best of intentions. […]
Instagram Deterring App Developers From Using “Insta” Or “Gram” In Brand Names If you are an Instagram app or product developer we sincerely hope your brand name doesn’t closely mimic the Instagram name. According to Techcrunch, Instagram has begun sending emails that request developers change their names “within a reasonable period.” Recent updates to the Instagram Brand Guidelines include: Use “Instagram,” “IG”, “Insta” or “Gram” in your […]
Google’s New YouTube App For Android Makes It Possible To Watch Videos Back-To-Back Google is rolling out a new version of the YouTube App for Android today that includes a number of updated features. According to AndroidPolice.com, it is, “The biggest redesign the app has seen yet.” TechCrunch reports that the “highlight” of the new version is the ability to minimize the screen for a “picture-in-picture” effect. The app […]
Google Launches Data-Driven Attribution For Google Analytics Premium Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid, enterprise-level version of the ubiquitous web analytics platform. The new feature, named Data-Driven Attribution, is designed to help marketers move beyond last click attribution to better account for and optimize their media spend across all channels. Unlike the current […]
The Audience is the Article: A Changing Balance of Power in Publishing Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the […]
The Essential Three-Pronged Approach To Content Promotion When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. […]
Translate+: Posts And Comments Can Now Be Translated Within Google+ A nifty new feature has been released today for Google+, the integration of Google Translate onto Google+ posts and comments. This new feature will allow users who are viewing content different from their language preferences to translate the content. Google+ users will view a “translate” button underneath content that has been posted in a foreign […]