Marketing Day: August 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Judge: “Google Failed To Comply” With Order To Disclose Paid Authors, Bloggers

In the Oracle vs. Google litigation, which is winding down, Judge William Alsup ordered the companies to disclose authors, bloggers and journalists with whom they had financial relationships. Oracle previously disclosed that it had retained Florian Mueller, who writes the blog FOSS Patents. Google disclosed that it had paid no one. On August 17, 2012 Google filed a statement that […]

1. Quora Reaches Out To The Web With Embeddable Content Widget

Here’s a smart move: Quora has announced what it’s calling Embedded Quotes, which is essentially a widget that makes it easier for web site owners to include Quora content in their blog posts, articles and web pages. There are two options for webmasters: embedding a full answer or post, or embedding just a portion of […]

1. Yahoo’s Mayer Nabs Another Googler For “Chief Of Staff,” Will More Come Over?

According to Business Insider, Marissa Mayer has convinced at least one more Google employee to come over and work with her at Yahoo. That person is Andrew Schulte, who is now “Chief of Staff” at Yahoo. Previously Schulte held a number of positions at Google since joining in 2007. Most recently he was a product […]

1. 5 Lessons From #London2012

The Olympic Games in London were, I think most people would agree, a pretty stunning success. From the amazing opening ceremony, to the record haul of medals for the home team, it all went brilliantly. It was also, according to many, the first social media Olympics and so, as we pack away the memories of […]

1. Google (As Motorola) Sues Apple Over Patents, Seeks US Import Ban On iPhones, Macs

Apple has been waging a proxy war with Google and Android through its global litigation with Samsung. Now the companies will be directly battling it out in a new action filed by Google subsidiary Motorola before the US International Trade Commission (ITC). Motorola filed and partly won a patent case before the ITC, prior to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. What Is In Your Enterprise SEO Toolkit?

2. 7 Tips For Crafting Local Business Updates In Facebook

3. 5 Areas Where adCenter Beats AdWords

4. 16 Differences Between Google Mobile & Desktop Search Results In 2012

5. 7 Is The New 10? Google Showing Fewer Results & More From Same Domain

6. 10 Reasons You Need to Attend SMX East – Early Bird Rates Expire Next Week

7. Google Trounces Other Local Search Providers In UK — Study

Online Marketing News From Around The Web:

Affiliate Marketing

1. 3 Ways to Help Affiliates Pin Products, www.practicalecommerce.com

2. 5 Success Tips for Affiliate Marketing Managers, www.amnavigator.com

3. Advanced Strategies for Affiliate Marketing, www.adotas.com

4. SEO for Affiliate Marketing with Wil Reynolds, www.hasoffers.com

Analytics

1. A Glimpse into the Black Hole of the “Not Provided” Keyword Segment, Search Engine Journal

2. Marketing Metrics And Head Injuries, brandsavant.com

Blogs & Blogging

1. Is Tumblr Quietly Cracking Down On NSFW Porn? Two Deleted Sites Say Yes, TechCrunch

2. The importance of Content Strategy for Bloggers, www.practicalseo.org

3. Your words are wasted, www.hanselman.com

Business Issues

1. Apple Becomes Most Valuable Publicly-Traded Stock Ever, www.macrumors.com

2. Bartiromo: Yelp’s Max Levchin sees mobile as path to growth, www.usatoday.com

3. Groupon is threatening small merchants with lawsuits, VentureBeat

4. How Eduardo Saverin Sold Facebook Ads in 2004, www.digiday.com

5. Ten Questions for Twitter, www.novaspivack.com

6. The Facebook – Amazon comparison, www.eugenewei.com

7. The Facebook Profit Machine is Ready for Takeoff, fbppc.com

8. Yext sells Felix Division to IAC’s CityGrid Media, www.yext.com

Content Marketing

1. 13 Proven Ways to Write Content Your Audience Wants, www.blueglass.com

2. Great Summer Reading Book List on Content Marketing, blog.iacquire.com

Email Marketing

1. Email + Location: How 9 Large Brands Localize Campaigns, www.returnpath.net

2. Email Clickthrough Rates Slip as Mobile Opens Rise, Marketing Pilgrim

3. Email Marketers Optimize for Mobile, www.emarketer.com

4. How to Identify Leads’ Needs So You Can Segment Emails Like a Pro, blog.hubspot.com

5. Seven Email Marketing Screw-Ups, Performance Marketing Insider

6. What’s the Best Time to Send an Email?, www.copyblogger.com

General Internet Marketing

1. The Content Life Cycle & the SEO Audit, www.copypress.com

2. 5 Ways to Get Traffic without Paying, www.longhornleads.com

Local Marketing

1. Google on Reviews: Asking for them is OK, Soliciting them is BAD, Mike Blumenthal

Other Items

1. Electronic Scores Rank Consumers by Potential Value, New York Times

Reputation Management

1. 46% Have Googled Their Name in the Past 24 Hours; Only 6% Never Have, www.trackur.com

Social Media

1. As Pinterest Grows, So Goes the Third Party Market, Marketing Pilgrim

2. How to Schedule Your Pins to Pinterest Board with Pingraphy, www.wchingya.com

3. Learnings from My Pinterest Experiment, www.problogger.net

4. Pinterest Tools for Business, www.flyteblog.com

5. Track your Pinterest frenemies with unfollower app, www.dailydot.com

6. Vistaprint Launches Facebook Business Page Builder, allfacebook.com