Aug 2, 20124 min read

Marketing Day: August 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year

LinkedIn’s second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in Q2 was $228.2 million, which is up 89 percent from a year ago when LinkedIn announced $121 million in Q2 2011 revenue. Analysts were expecting revenue of $216 million for the quarter. […]

Apple And Google Top Two Brands According To General Sentiment’s Analysis

Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis of General Sentiment’s related scoring methodology. The top/most valuable […]

Twitter Quietly Expands Its Small Business Ad Program Beyond American Express Users

Twitter has begun inviting additional small businesses to use its self-serve advertising platform, and has relaxed one of the main requirements to participate: American Express cards are no longer required. A Twitter spokesperson has confirmed to Marketing Land that the program is now available to more than just American Express cardholders; advertisers can use that […]

Pew Catalogs Mobile Phone Frustrations: Spam, Telemarketing, Slow Download Speeds

In an April survey of just under 2,000 US adults the Pew Internet & American Life Project asked about problems and frustrations with mobile phone service and experiences. The problems explored in the survey included dropped calls, telemarketing, SMS spam and slow downloads. Pew found that 68 percent of mobile phone owners “receive unwanted sales […]

Is It Time For Facebook Advertisers To Conduct Click Fraud Audits?

An Achilles heel of pay-per-click internet advertising is the risk that someone will click on an ad they’re not the least bit interested in. To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern — especially to advertisers accustomed to the targeting constraints […]

Buffer Adds Analytics Upgrade For Twitter, Facebook & LinkedIn Shares

The popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here’s how […]

Google Upgrades Wallet And Takes It Into The Cloud

Although in most respects Google Wallet is still waiting for consumer liftoff, that company is taking it into the cloud. Today Google announced that it was adding a number of new features, including the ability to pair the service with any credit or debit card. Having launched in September 2011 with Citi MasterCard exclusively, Google […]

Report: Major Brand Adoption Of Facebook & Google+ Has Dropped

Fewer “top brands” are using Facebook and Google+ today than eight months ago. But it’s not a huge decline and may just represent the normal coming and going of online brand activities. In its latest Social Share Report, BrightEdge says that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages. […]