Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Twitter’s New “Related Headlines” Section Highlights Stories Attached To Tweets Twitter announced a new feature today that “surfaces stories behind a tweet.” The new “Related headlines” section highlights links to websites where a Tweet has been embedded, from the Tweet’s permalink page. According to the announcement, the new feature will make it easier for users, “To discover stories that provide more context.” Using a Tweet […]
DMD Webcast Tomorrow: How to Create Quality Content Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love” will help you develop content that will resonate […]
Google Brings Tag Manager To Mobile Apps Google’s Tag Manager tool is now available for use in mobile apps. The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today. Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of […]
Google: We Have No Plans To Use Pay-Per-Gaze Advertising Patent In the wake of lots of buzz surrounding last week’s news that Google has been granted a patent for “pay-per-gaze” advertising, sources at Google tell us that the company has no plans now or in the foreseeable future to use the patent. As we (and others) reported last week, Google’s patent — which it filed […]
The Smart Watch: Samsung, Apple Ready Dueling Wrist Devices The competitive effort by Samsung and Google to introduce an “iWatch” is not unlike the US-Soviet race to launch a man into space. Early September should bring new wearable devices from both companies within days of one another. Both Bloomberg and the NY Times reported that Samsung is going to announce its smart watch on […]
Alumni, Careers, Majors & More: LinkedIn Releases University Pages As of today, LinkedIn will no longer simply be about professionals. It will now cover the full path from student, to college to their post-degree careers. LinkedIn has launched new University pages and an Education section geared to helping students find colleges, view majors, and peak at alumni professions. These new university pages will help […]
Defining Premium Inventory In Today’s Evolving Display Ad Marketplace Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite its prevalence as a point of discussion, there is little consensus on what “premium” actually means. It is assumed, based on the chosen language, that premium is simply more valuable, both to the advertiser and the publisher. […]
SMX East Early Bird Rates Expire this Saturday – Register Now & Save! Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […]
Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it’s because that same movie […]
Google Says 20% Time Is Still Core Part Of Company Culture As it turns out, rumors of the demise of Google’s 20-percent time have been greatly exaggerated. A Google spokesperson confirmed today that employees are still encouraged to pursue ideas that might fall outside of their normal work scope, or what has commonly been referred to as Google’s “20% time.” A story earlier today from Quartz.com […]
ICANN Rejects Google’s Plan For Dotless Search Top-Level Domain Google may still get to own the .search generic top-level domain (gTLD), but it won’t get to operate it as a dotless domain. ICANN ruled this week that dotless domains are prohibited, citing “the current security and stability risks” that have been identified in previous studies of dotless domains. The decision affirms recommendations made earlier […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
How To Use Google Analytics For Customer Satisfaction, www.koozai.com
Blogs & Blogging
10 important lessons learned from my 10 years of blogging, www.trackur.com
5 Reasons Why I Won’t Respond To Your Guest Blogging Proposals, www.buddinggeek.com
8 Reasons You Should Never Quit Your Blog for Google+, Copyblogger
Business Issues
Yahoo Names Maynard Webb Permanent Board Chairman, AllThingsD
GoDaddy Acquires Merchant “Finder” Startup Locu for $70 Million, All Things D
Goldfinger: The Next iPhone, TechCrunch
Microsoft Gives Up On Its Tag Barcode Service, Schedules It For Shutdown In 2015, TechCrunch
Twitter Hires Jennifer Prince from Google: Entertainment Ad Sales, variety.com
Yahoo Shuts Down Its Email Service In China, TechCrunch
Content Marketing
Are You an Agile Content Creator? 6 Traits of Change Agents, Content Marketing Institute
Content Marketing for a Cause: Doing Good and Doing Well, Content Marketing Institute
Creating Content on Industries you’re not an Expert in, kaiserthesage.com
Conversion Optimization
11 Low-Hanging Fruits for Increasing Website Speed (and Conversions), ConversionXL
7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More, Crazy Egg
Complex Sales and the Persona Creation Process, www.bryaneisenberg.com
Copywriting, Design & Usability
How to Create Marketing Copy… Without Actually Writing, www.quicksprout.com
Many Forks in a New Road: The UX Hell of Cross-Platform Content Viewing, uxmag.com
UX Concepts and Practices That We Wish Would Just Go Away!, www.uxmatters.com
Display & Contextual Advertising
AdWords Display-only campaign NetworkSetting will become immutable in early October, googleadsdeveloper.blogspot.com
AOL On Launches ‘Spot On’ Video Ads, With Help From Interactive Ad Startup Carambola, TechCrunch
Domaining
E-Commerce
Email Marketing
Alex Williams on 11 Things that Need to Die in Mobile Email, Silverpop
Four Things I’ve Learned About Email Marketing, www.acqyack.com
Handling Gmail Tabs the Right Way, blog.returnpath.com
General Internet Marketing
How Newsjacking is creating a new buzz in online marketing, www.distilled.net
Online Marketing Tips for Nonprofits, moz.com
Internet Marketing Industry
Mobile/Local Marketing
Fashion industry embracing Google Glass more than any other vertical?, www.zdnet.com
Foursquare Ads: Worth It For Your Business?, www.aweber.com
Key Ingredients To Make Your App Go Viral, Smashing Magazine
Where to Find Google Glass Apps, glassalmanac.com
Other Items
Social Media
Facebook Testing ‘More People To Follow’ Module?, All Facebook
How Often Should I Post on Facebook or Twitter?, Luna Metrics
J.Crew Debuts Fall Catalog on Pinterest, Mashable
Just 11% of people expect to receive customer service via social media, eConsultancy
Researchers pose as scammers to cut back on bogus Twitter accounts, www.theverge.com
The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate, www.aimclearblog.com
What is Hashtag Hijacking?, Small Business Trends
Comments