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Marketing Day: August 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Twitter’s New “Related Headlines” Section Highlights Stories Attached To Tweets Twitter announced a new feature today that “surfaces stories behind a tweet.” The new “Related headlines” section highlights links to websites where a Tweet has been embedded, from the Tweet’s permalink page. According to the announcement, the new feature will make it easier for users, “To discover stories that provide more context.” Using a Tweet […]

  2. DMD Webcast Tomorrow: How to Create Quality Content Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love” will help you develop content that will resonate […]

  3. Google Brings Tag Manager To Mobile Apps Google’s Tag Manager tool is now available for use in mobile apps. The company previewed the new tool back at its I/O developer conference in May, and made the formal announcement today. Google says Tag Manager for Mobile Apps should bring more flexibility for mobile marketers who have to deal with the static nature of […]

  4. Google: We Have No Plans To Use Pay-Per-Gaze Advertising Patent In the wake of lots of buzz surrounding last week’s news that Google has been granted a patent for “pay-per-gaze” advertising, sources at Google tell us that the company has no plans now or in the foreseeable future to use the patent. As we (and others) reported last week, Google’s patent — which it filed […]

  5. The Smart Watch: Samsung, Apple Ready Dueling Wrist Devices The competitive effort by Samsung and Google to introduce an “iWatch” is not unlike the US-Soviet race to launch a man into space. Early September should bring new wearable devices from both companies within days of one another. Both Bloomberg and the NY Times reported that Samsung is going to announce its smart watch on […]

  6. Alumni, Careers, Majors & More: LinkedIn Releases University Pages As of today, LinkedIn will no longer simply be about professionals. It will now cover the full path from student, to college to their post-degree careers. LinkedIn has launched new University pages and an Education section geared to helping students find colleges, view majors, and peak at alumni professions. These new university pages will help […]

  7. Defining Premium Inventory In Today’s Evolving Display Ad Marketplace Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite its prevalence as a point of discussion, there is little consensus on what “premium” actually means. It is assumed, based on the chosen language, that premium is simply more valuable, both to the advertiser and the publisher. […]

  8. SMX East Early Bird Rates Expire this Saturday – Register Now & Save! Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […]

  9. Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it’s because that same movie […]

  10. Google Says 20% Time Is Still Core Part Of Company Culture As it turns out, rumors of the demise of Google’s 20-percent time have been greatly exaggerated. A Google spokesperson confirmed today that employees are still encouraged to pursue ideas that might fall outside of their normal work scope, or what has commonly been referred to as Google’s “20% time.” A story earlier today from Quartz.com […]

  11. ICANN Rejects Google’s Plan For Dotless Search Top-Level Domain Google may still get to own the .search generic top-level domain (gTLD), but it won’t get to operate it as a dotless domain. ICANN ruled this week that dotless domains are prohibited, citing “the current security and stability risks” that have been identified in previous studies of dotless domains. The decision affirms recommendations made earlier […]

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