Aug 17, 20124 min read

Marketing Day: August 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Back At No. 2 On ComScore Video Rankings

Facebook has returned to the number two spot on comScore’s monthly ranking of the most popular video sites in the U.S. The July 2012 Video Metrix chart shows Facebook with a little more than 53 million unique viewers, which is about 4.5 million more than the usual No. 2, Yahoo. It should go without saying […]

Not All Developers Hate Twitter’s New API Rules

The dust is still settling on yesterday’s news that Twitter is prepping a new API for release in the near future. And while many developers immediately slammed Twitter’s new rules, not everyone is angry about the changes. Aaron Gotwalt, who co-founded the now-defunct CoTweet, said on Twitter this morning that he thinks the new API […]

Marketing Biz: New Facebook Metric, Mobile Payment Dark Horse & Rio SEO Advances

This week saw more movement in the white hot mobile payment space and continuing changes by Twitter as it pivots into a viable advertising platform. Two SEO data leaders made significant moves and the co-founders of Twitter launched a new publishing tool. Not to mention Facebook’s new advertising metric, some significant acquisitions and Trulia’s $75M […]

Google Changes Smallest, But All-Pervasive, Element Of Brand Identity – The Favicon

It’s such a small thing — only 16 pixels by 16 pixels — but, when folks are browsing along day-to-day, the favicon is how they find the browser tab that has Google.com open, or the favorite link to Google. And Google has changed this iconic image this week, for the first time since 2009. The […]

Fruji: Inexpensive Twitter Analytics For The Masses

Fruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who’s following you. And Fruji does it at a lower cost than some other services. Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited […]

Publisher Perspective: Choosing An Affiliate Program

The final Affiliate Summit of 2012 wrapped up this week in New York City. One of the things I truly enjoy about these conferences is being able to catch-up with partners, colleagues, and friends in the industry. This year’s event was no exception, as I had the opportunity to spend time with industry veteran and […]

Using Star Trek To Explain Winners & Losers In Twitter’s New Ecosystem “Quadrants”

Twitter announced new rules for accessing its data today and how those are designed to encourage certain types of products and services while discouraging others. It even published a “quadrant” chart to explain all this. The world of Star Trek has quadrants, too. I thought it would be fun and perhaps useful to blend the […]

Twitter Announces New API, Details Its Vision For Developer Ecosystem

Twitter developers may not like some of the details, but they finally have more clarity about Twitter’s plans for its API and how it expects the overall developer ecosystem to look and operate in the future. About six weeks after it warned developers that “stricter guidelines” were coming, Twitter announced the new rules today. They’ll […]