Marketing Day: August 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Aer Lingus’ #SocialJet Promotes Facebook, Twitter Accounts On The Fuselage Brands have found some pretty interesting places and ways to promote their social channels over the years, like NBA courts and football end zones, or the Space Needle roof and side of a zeppelin. Now, Irish airline Aer Lingus is joining the movement with the launch of its “social jet.” Ooops, sorry. They’re calling it […]

2. New Data Insights On Pinterest’s Potential Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing. After studying the performance […]

3. EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead. Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company began […]

4. The Google vs. MSFT YouTube App Spat Has Officially Erupted After simmering for the past couple months, the spat between Microsoft and Google over the YouTube app that’s available for Windows Phone has now erupted. That’s thank to a scathing blog post this afternoon from Microsoft VP and Deputy General Counsel David Howard that questions Google’s commitment to openness and accuses Google of making Microsoft […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up

2. Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users

3. Search In Pics: Google Bus, Glass Welcome Here & Google Stair Case With Keywords

4. Building An Enterprise-Level Search Marketing Team: Part 2

5. 5 Ways To Get Way More Results From Link Building Outreach

Online Marketing News From Around The Web:

Affiliate Marketing

1. MailChimp vs Affiliate Marketers (Important!), ClickNewz

2. The Top Six Affiliate Marketing Myths, Small Business Trends

Analytics

1. Online decisions should start and end with data, says Google Analytics Advocate, www.eyefortravel.com

Blogs & Blogging

1. 4 Signs You’re Not Practicing Guest Blogging Correctly, Search Engine People

2. Blogging: Don’t Bring More Sand To the Beach, Build Sandcastles Instead, Search Engine Journal

3. The 14 best blogging and publishing platforms on the Internet today. Which one is for you?, The Next Web

Business Issues

1. Apple IPhone Antitrust Complaint Dismissed by U.S. Judge, Bloomberg

2. Layoffs begin at Patch; up to 500 employees could be cut: Reports, GigaOM

3. Microsoft killing Games for Windows Live store on August 22nd, mobile.theverge.com

4. Twitter’s Head of Music Departs for Nielsen VP Gig, All Things D

5. Yahoo’s Marissa Mayer: Hail to the Chief, m.vogue.com

Content Marketing

1. Friday Round-Up: 5 New Video Ads You Should Watch Right Now (16/08/13), www.unrulymedia.com

Conversion Optimization

1. 8 Tips For Creating Effective Calls To Action (With Real Examples), www.koozai.com

Copywriting, Design & Usability

1. 7 Bad Reasons to Redesign Your Website, Crazy Egg

Display & Contextual Advertising

1. A Marketer’s Guide to Retargeting on Facebook [INFOGRAPHIC], Mashable

2. Report: Facebook Ads Are Working, Mashable

3. The AdStage Guide to LinkedIn Ads, blog.adstage.io

Domaining

1. Dotless domains are dead, DomainIncite

2. ICANN passes 92 new gTLDs, DomainIncite

E-Commerce

1. Interactive shopping: Web & Mortar at Google I/O, googlecommerce.blogspot.com

2. Kohl’s reports a 28% increase in e-commerce sales in Q2, Internet Retailer

Email Marketing

1. 7 Email Marketing Ideas You Should Implement Today, Silverpop

Mobile/Local Marketing

1. Apple Releases New App Store Review Guidelines with Updated Rules for Kids Apps, Gambling Apps, www.macrumors.com

Social Media

1. 10 ways to suck at social media, eConsultancy

2. 3 Ways to Build New Relationships on Google Plus Fast [Video], www.ryanhanley.com

3. 5 Themes on the Future of Social, www.conversationagent.com

4. 6 Branded Vines You Should Watch Right Now, www.unrulymedia.com

5. Execs Embrace Real-Time Social Apps for Engagement, eMarketer

6. How airports fare in the Twitter world [INFOGRAPHIC], Tnooz

7. How Ant Colonies Foreshadow the Future of Facebook, mashable.com

8. How to Send a Text Tweet from Google Glass, glassalmanac.com

9. Twitter Group Monitoring Tool Tracks Follower Sentiment, Social Times

#MarketingDayAugust16