Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user profiles, photo maps, infinite scrolling and smarter sharing. The new app is officially available today for both iOS and Android. User Photo Maps The most drastic change in the new version is the addition of visually appealing photo maps. […]
There’s an interesting race happening right now in the mobile payments space — it seems like every week brings news of another company or collection of companies trying to squeeze in on the space. Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the […]
Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that includes tweens to great grandmas, but advertisers of all sizes are growing comfortable with mobile — because they are always on their own smartphones or tablets, as well. New research further validates […]
It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode has run, we’ve seen massive variance in performance across different text elements. Here is an opportunity to showcase what your brand or product is about, to distinguish yourselves from other ads or potential competitors, and […]
So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Accelerate: A deeper look at attribution, googleaffiliatenetwork-blog.blogspot.com
Affiliate Marketing Goes Big-Time in the Big Apple, www.adotas.com
Eight Ways to Find and Nurture High-Value Affiliates, m.marketingprofs.com
Getting Started With Your Own Affiliate Marketing Program, www.adotas.com
Rakuten LinkShare Affiliate Summit Wrap-Up, blog.linkshare.com
Analytics
10 Essential Reports to Watch in Google Analytics, www.douglaserice.com
eBay Analytics Platform Architect Gets His Superpowers On, www.allanalytics.com
Blogs & Blogging
5 SEO Tips to Optimize Your WordPress Blog, www.catalystsearchmarketing.com
An Appeal to Bloggers: Feel the Fear and Write it Anyway, futurecomms.co.uk
Do You Know When To Pass On Guest Blogging Opportunities?, nickleroy.com
Five Tips For Getting The Most From Your Guest Blogging, www.slingshotseo.com
How To Back Up Your WordPress Site To Dropbox, www.v3im.com
The Four-Letter Word Many WordPress Users Fear: CODE, www.bobwp.com
Business Issues
Germany Reopens Facebook Privacy Inquiry, New York Times
Facebook’s Privacy Policy Was a Lie Says the FTC, blogs.lawyers.com
Google’s ‘Speak to Tweet’ Patent Comes to Light, www.patentbolt.com
Score One For “Mobile Big Data:” Location Analytics Startup Locately Acquired By Research Firm SMG, TechCrunch
Yes, Apple Is In Discussions With Cable Operators, And Everyone Has Known This For Months, TechCrunch
Content Marketing
Every Good Content Strategy Starts With Having an Actual Strategy, Search Engine Guide
Conversion Optimization
Does optimization ever end? How we grew Crazy Egg’s revenue by 510%, www.conversion-rate-experts.com
QVC shows how not to design a checkout, econsultancy.com
Copywriting, Design & Usability
10 great ways to make your content portable and accessible, www.netmagazine.com
The hottest typography design trends for 2012, www.creativebloq.com
Display & Contextual Advertising
Optimal and 4 more new partners join Facebook ad exchange program, Inside Facebook
The Dangers Of Over-Aggressive Retargeting, www.ppcassociates.com
Which marketing KPI is the most important for display advertising?, econsultancy.com
Email Marketing
Let the Numbers Be Your Guide: 6 Essential Email Program Measurements, www.returnpath.net
General Internet Marketing
Brand Identity Defined, www.brandingstrategyinsider.com
Make a Splash With Your Online Marketing, www.clicknewz.com
Mobile Marketing
An easy way to save your Discover Card to Google Wallet, googlecommerce.blogspot.com
Google Is Gearing Up To Finally Introduce Play Store Gift Cards And A Wishlist [APK Teardown], www.androidpolice.com
The Google+ app for iOS opens web URLs in Chrome if installed, how soon until all Google apps do that?, thenextweb.com
Other Items
Crowdsourced data analysis with Clockwork Raven, engineering.twitter.com
Social Media
8 Ways to Improve Your Facebook Edgerank, Engagement, and Success, www.kairaymedia.com
Assess risks ahead of a social media crisis, wearesocial.net
Does Your Klout Score Determine Your Value?, www.socialmediaexaminer.com
Emerging Markets Lead World in Social Networking Growth, www.emarketer.com
How Klout Moments Should Influence Advertising Attribution, www.hasoffers.com
How Sex Taught me Everything about Social Media Networking, www.cornwallseo.com
How To Optimize Your Facebook Posts For Mobile, allfacebook.com
Instagram 3.0 bets on location with Photo Map, adds infinite scrolling, www.theverge.com
Rethinking Pinterest, Getting Beyond Visual Inspiration, contently.com
Stats for London 2012 on Facebook, newsroom.fb.com
That Flickr Account Wasn’t Marissa Mayer, But She *Is* Currently Looking For A New Head Of Flickr, TechCrunch
The Surprising Facts about Facebook, Pinterest and LinkedIn, www.ecommercebytes.com
Three years later, deleting your photos on Facebook now actually works, Ars Technica
Top 5 Ways to Increase Your Twitter Followers, Social Media Today
Twitter for business: 18 things you should NOT do, blog.firebrandtalent.com
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