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Marketing Day: August 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Google Signs Largest Silicon Valley Leasing Deal Of 2013 With 500,000 Square Feet In Mountain View Google is taking up more office space in Mountain View, renting a 500,000 square foot complex located at 100 Mayfield Avenue. The San Jose Mercury News reports that the rental is the largest Silicon Valley lease deal of 2013. According to reports, the office complex has the potential to house 2,500 employees. The San Jose […]

  2. App.net Celebrates 1st Anniversary With $2.5M In Funding App.net turned a year old yesterday and marked the occasion by announcing $2.5 million in new funding, while also sharing several other updates on its growth and plans for the future. Founder Dalton Caldwell revealed that the funding has come from the services existing investors, and says App.net raised the money because “we want our […]

  3. Yahoo Releases A New ToolBar Designed For Quick Access To Weather, Email & Social Networks Yahoo released a new toolbar today for Firefox, IE and Chrome users in the US. According to the announcement this is the first Yahoo toolbar designed for Chrome. With an updated look and feel, the new toolbar allows users to access search, bookmarks, email, local weather, news and social networks with one click. Users already […]

  4. Deja Vu: Google Blocks The Windows Phone YouTube App (Again) The soap opera continues: Not 24 hours after Microsoft released a new YouTube app for Windows Phones, Google has disabled it. As The Verge is reporting, Google says the new app violates its terms of service: Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a […]

  5. Facebook Wants To Power M-Commerce For Others According to a report in AllThingsD, which Facebook apparently confirmed, the company is testing — emphasis on that word — a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third-party mobile apps. Payment would be triggered using Facebook log-in credentials (not unlike Amazon’s one-click purchase […]

  6. Google Adds Location Sharing Features To Google Maps & Releases Google+ For Android Updates After retiring Latitude earlier this month, Google announced today that they have added location sharing features to the Google Maps app. Users can now share “pin-point” or “city-level” locations, and filter which of their connections can see a location by selecting Google+ circles. Along with the new Google Map location sharing updates, Google+ for Android […]

  7. Survey: Interest In Place-Based Mobile Offers Growing Mobile loyalty platform Placecast has sponsored research (conducted by Harris Interactive) since 2009 about consumer attitudes toward mobile marketing and specifically receptiveness to location-based mobile marketing. The research is called the “Alert Shopper” and it’s now in its fourth year and fourth wave. The particular survey out today was done in May and had 2,000 […]

  8. Gmail’s Tabbed Inbox: The Good News & The Bad News Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search shows dozens of articles on how to survive major inbox overhauls like Google Wave, Gmail Priority Inbox, and Hotmail’s Sweep. These changes to the inbox pale in comparison to the threat that […]

  9. 7 Issues That Will Kill Your Email Conversions Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to […]

  10. Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass. And if you think those plans must include some form of advertising, you’d be correct. In the patent, Google is calling it “pay-per-gaze” advertising, and it […]

  11. Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 […]

  12. Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda! Struggling to demonstrate the value of Twitter followers? Trying to decipher Facebook’s ever-changing advertising options? Uncertain if Google+, Instagram, Pinterest or Tumblr deserve a slice of your limited time and attention? Attend SMX Social Media Marketing for a jam-packed program of cutting edge tactics and real-world case studies from the marketers pioneering the field. The […]

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