Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Is Barack Obama the most influential person on earth? What about The New York Times — is it the most influential brand in the world? I’m not going to debate those questions one way or another, but President Obama and the Times are the two big winners after Klout changed its influence-scoring algorithm this week. […]
Pinterest has become one of social media’s big boys over the past year with its surge in traffic (and the attendant growing pains) and big funding rounds, but it hasn’t had a mobile experience to complement or even aid in that growth. It does now. During its first summer party last night in San Francisco, […]
Email is seemingly tailor-made for collecting customer information. In a perfect program, collection begins at the point of sign up. Yet marketers know the fewer the questions asked, the more likely the customer is to opt-in. It’s a balancing act, though, because marketers also know that the more demographic data they can collect at that […]
Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: “in the low 7 figures (between 1mm and 4mm) […]
Last December, Facebook began testing page post ads which would display ads directly in users news feeds. The posts look very organic, with the only discerning factor being a “sponsored” link in the corner. These ads would only be available to those users who were fans (liked a page), or friends of fans … until today. InsideFacebook […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Says It Has A Million Public Transit Schedules, Adds Transit Features In Android Maps
Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke
Yes, Bing Has Human Search Quality Raters & Here’s How They Judge Web Pages
July Search Share: Google At All-Time High, Bing Continues Slow Gains
Online Marketing News From Around The Web:
Affiliate Marketing
Banned from Google AdWords — for being useful, blog.lessonindex.com
Analytics
4 Critical Metrics You Won’t Find in Google Analytics, searchenginewatch.com
Blogs & Blogging
10-point checklist to grow your blog, www.ragan.com
5 Ways to Make the Most of Your Evergreen Content, blog.shareaholic.com
Do More Faster, en.blog.wordpress.com
We’re Leaving Feedburner and Why You Should Consider Moving Your Blog Too, bestbloggingtipsonline.com
Business Issues
App Annie raises $6 million in series B round of funding, www.insidesocialgames.com
Five things Yahoo CEO Mayer must do now, www.csmonitor.com
Another Top Googler Jumps To Social Network Badoo, TechCrunch
Facebook’s Got a Brand Problem, www.digiday.com
Hope For Flickr? Marissa Mayer Joins Photo-Sharing Site, Reportedly Doubles Team, TechCrunch
Inside Facebook’s Push to Woo Big Advertisers, Wall Street Journal
Content Marketing
7 Sins of Content Marketing: How to Avoid Common Mistakes, www.skyword.com
8 Content Production Tools To Help Marketers Become Publishing Machines, www.contentmarketinginstitute.com
Explaining the Content Life Cycle, www.copypress.com
Transitioning to a Content Strategy, www.rosshudgens.com
What Content Marketers Can Learn from a Newsroom, www.blueglass.com
Conversion Optimization
How a Made-up Product Increased Conversions by 233%, unbounce.com
Display & Contextual Advertising
Facebook’s Depleted Trust Fund, fbppc.com
Google AdWords Display Network – Do it The Right Way, www.searchenginejournal.com
Domaining
Saudi Arabia objects to .gay and .islam domain names, www.cnn.com
Email Marketing
Email Marketing Benchmarks: How Do You Stack Up?, www.getelastic.com
Yahoo! Mail Bug Causes Bounces and 3 Things Marketers Should Do Now, www.returnpath.net
General Internet Marketing
Online Real Estate Advertising To Climb 15%, MediaPost
Local Marketing
7 Ways to Use Yelp to Improve Your Local Business, www.socialmediaexaminer.com
Local Search Dream Team – Tips, Tools & Predictions, www.seo.com
Mobile Marketing
Evaluating Mobile Strategies for Ecommerce Sites, www.practicalecommerce.com
How to Increase Customer Engagement With QR Codes, www.openforum.com
QR Code Mobile App Encourages Repeat Ecommerce Orders, www.practicalecommerce.com
Other Items
Reputation Management
Progressive is Not Facing a Social Media Crisis, www.experiencetheblog.com
Search Marketing
10 Reasons Why Your Content Doesn’t Attract Links, www.copypress.com
4 Clever Natural Link Building Ideas, Search Marketing Standard
Social Media
Fours things to always avoid in social media, econsultancy.com
Removing Feed Stories about Views, www.quora.com
The perfect Facebook post: A blueprint, www.prdaily.com
Head-Scratching Brand Tweets, www.digiday.com
Inside Look: How The Boston Celtics Win in Social Media and Digital, www.briansolis.com
The Olympic Gold in Social TV Advertising Goes to…, wordpress.bluefinlabs.com
The Truth About Buying Twitter followers, www.wikimotive.net
Twitter Lets Customers Skip Recordings, And Make Choices, www.npr.org
Users of Smaller Social Sites Share, Consume More Content, www.emarketer.com
Who subscribes to page updates without Liking? Facebook gives admins a list, Inside Facebook
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