Aug 14, 20124 min read

Marketing Day: August 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Study: Mobile And Video Are Key Drivers Of Apparel Purchases

Just as many are beginning to bulk up their wardrobes for fall and back-to-school, a new study shows the surprising, and growing, influence of mobile and video for apparel purchases. The research, put together by Compete on behalf of Google, found that more than 1 in 5 apparel consumers use their tablets or mobile devices […]

Yelp Launching New Home Page Design

Yelp has started to roll out a new home page — one that focuses more on user activity and the social aspects of the site, rather than search and discovery of local businesses. The new design very prominently features photos, tips and other activity in the user’s local area. The “Recent Activity” section offers filtering […]

Klout Transforms Into “Social Media Resume” With New Design

Avid Klout users around the world will notice a reconfiguration in numbers today as Klout is undergoing a major overhaul and redesign. All user numbers will change and and selected groups will see a shiny new experience, as Klout aims to become your “social media resume.” This means that more social data will be pulled, […]

Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call

Mobile website hosting and services provider MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US. The company reported that mobile consumers viewed an average of 3.8 pages […]

Are You Boring Yourself With Your Search Marketing?

If you count yourself as a performance marketer, chances are search has been in your wheelhouse for a while. It’s a go-to for you, and you are wise enough to know that, along with the rest of your mix — and hopefully you have one — you can employ search for branding as well as […]

India Begins Formal Antitrust Investigation Against Google

According to Reuters the Competition Commission of India (CCI) has opened a formal antitrust investigation against Google. The article reports that CCI received a complaint that Google had “contravened” an Indian “competition rule.” However that rule and the substance of the complaint aren’t identified. Google told Reuters that it was cooperating with the CCI and […]

Social Media Metrics: Measuring Business Value When Sales Take Place Offline

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be translated into engagement, interest, and eventually, a sale. Unfortunately, social media doesn’t always get the credit it deserves for that sale, especially when transactions do not take place on the web site. Here are […]