Aug 13, 20133 min read

Marketing Day: August 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Yelp Changes Course, Allows Review Writing From Mobile Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp says this functionality is “coming soon” for Android app […]
How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be […]
Study: 75% Of Smartphone Owners “Highly Likely” To Delete Emails They Can’t Read On Their Phone Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. […]
With Acquisition Facebook Now Speaks “Jibbigo” As widely reported yesterday Facebook has acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook’s long-term vision for MT probably […]
Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long. Above and beyond glancing around any […]