Aug 13, 20125 min read

Marketing Day: August 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

App.net, A Twitter Competitor, Crowdsources $500,000 In Funding

Some in the marketing and developer communities are buzzing with the weekend’s news that App.net, a potential Twitter competitor, raised more than $500,000 in funding — not from venture capitalists, but from its new users. With about 12 hours left in its fund raising window, App.net currently says it’s raised $734,850 from 11,205 supporters. App.net […]

Report: The Facebook Medalists Of The 2012 London Olympics

The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The […]

Ugly URLs Be Gone! Google+ Opens Vanity URLs For Certain Accounts

Google+ is taking the first step toward what will be a big and important change that could help uptake and activity on the year-old social network: vanity/custom URLs. Limited Availablity, At First Google employee Saurabh Sharma announced the news on Google+, saying that vanity URLs will initially only be available on a limited basis: At […]

Google Bows To Pressure, Will Penalize Sites Accused Of Copyright Infringement

Beginning this week, Google will be penalizing certain sites that are frequently accused of violating copyright laws. In a blog post Friday morning, Google explained the change this way: Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any […]

20 Great Social Media Voices (And How To Develop Your Own)

You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But if you don’t have a brand voice, you’ll never get from mediocre to amazing. Creating a strong, consistent voice is the key to building a real relationship with your audience. Whether you’re B2C […]

To Bolster Motorola Mobility Google Will Cut Heads And Devices

Before Google acquired Motorola Mobility the company was already struggling to compete with rivals, including LG, Samsung and especially Apple. Now in an effort to revive the fortunes (literally) of the Google division, Mountain View will lay off 4,000 people and simplify the unwieldy Motorola device line-up according to a story in the New York […]

Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6

Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher […]

Demand Side Platforms: Making The Most Of Your Big Data In Display

Big data seems to be the buzzword around our industry these days, and is there any wonder based on the recent explosion of data in terms of growth, availability and use? IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s […]