Aug 12, 20135 min read

Marketing Day: August 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Mobile Pages Integrate OpenTable And TV Listings Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition TV listings information will appear on TV and movie Pages. In […]
Google Glass Gets New Google Now Cards, Hashtag Support & Volume Control Google’s latest software update for Google Glass is on the way, and it includes hashtag support, a few new voice commands, new video controls and a few new Google Now cards, too. This is what Glass owners will recognize as the XE8 update, and it’s rolling out over the next couple days. Google Now Cards […]
Nielsen: Majority Of Smartphone Transactions Happen At Home Smartphones and tablets have empowered shoppers and confused marketers by creating a more complex multi-platform environment. Yet, if marketers were holding out hope that consumer behavior would eventually “stabilize” around clearly distinct use cases — PCs for e-commerce, tablets for browsing, smartphones for “on the go” — it’s not exactly happening that way. User behaviors […]
Digital Ad Industry Groups To Online Publishers: Be Ready For “Viewability” Standard By Year-End The leaders of the Making Measurement Make Sense (3MS) initiative are calling on online publishers to prepare for ”viewability” to become the new currency in display advertising by the end of the year. In a new post on the Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National Advertisers (ANA) […]
Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of It’s been a while since I’ve written about an online tool. Then again, it’s been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that’s so good I’m embarrassed to say I’ve never heard of it until recently. Twitonomy is a web-based tool that offers […]
BlackBerry Up For Sale, New iPhones To Go On Sale BlackBerry has raised the white flag. It’s over. The board has formed a special committee to explore “strategic alternatives.” That means the company is essentially for sale. Here’s the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company’s Board of Directors has formed a Special Committee to explore […]
Debunking Viewability Myths As Display Moves Toward This New Metric Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads. This is why the viewability debate has created such a furor among marketers, agencies, and the industry as a whole. There has been a massive increase in display advertising over the past few […]
Popularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting Positive Vote It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content’s overall social performance. The test […]
How To Get Good Reviews & Testimonials That Drive Business Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp can help attract more people to check you out and also improve conversions. In this article, I’ll outline the steps we go through for ourselves and clients to increase the number of testimonials […]
A Religion Built Around Facebook Likes? A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The Like4Real project was launched by artist Dadara via […]
Learn from the Pros: See Who’s Speaking at SMX East More than 100 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX East, October 1-3 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s speaking. Get insight and real-world-proven tactics […]