Marketing Day: August 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketing Biz: DISQUS Challenges AdSense & Acquisio Buy ScienceOps; Microsoft Opts-Out Of Advertising

Microsoft is not so quietly deciding to opt-out of advertising, while DISQUS is stealthily building an alternative to AdSense. This week we also saw Square taking a big leap in mobile payments, learned out inept ICANN is and saw more drama unfold between Apple and Google. The future might also include FreeMonee and sponsored people. […]

1. FTC Approves Facebook Privacy Settlement Reached Last November

As was widely expected, the Federal Trade Commission has given final approval to the privacy settlement it reached with Facebook last year. The agreement — unlike the $22.5 million agreement with Google announced yesterday — doesn’t call for any monetary penalty. It does, however, require Facebook to undergo privacy audits from an independent third party […]

1. Consumer Behavior And Today’s Publishers: Why Advertisers Love The Affiliate Channel

Affiliate marketing has been around for quite a while. It started in the mid-1990’s, which is a long time ago in Web years. At the time, consumers were just beginning to shop online and to adopt mobile phones as a way to talk, not text or shop, with their friends and colleagues. Facebook and Twitter […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. The Ari Emanuel Update: DMCA Requests Now Used In Google’s Ranking Algorithm

2. 3 Ways To Advance Maturity In Your SEO Metrics

3. Search In Pics: Google Spider Lights, Android Neon Lamp & Classic Urchin Sticker

Online Marketing News From Around The Web:

Business Issues

1. Yahoo May Reverse Alibaba Cash Plans, Wall Street Journal

2. Microsoft Said to Plan to Keep Facebook Stake as Lockup Ends, Bloomberg

3. Principal Mozilla Engineer Mike Hanson Departs, Joins Greylock As EIR, TechCrunch

Conversion Optimization

1. Are Your Conversion Test Results Accurate Enough?, widerfunnel.com

2. Conversion Optimisation – Making the most of what you’ve got!, Site Visibility

Email Marketing

1. 8 Tips to Acquiring more Customers, Subscribers and Fans – Socially Creative and Delivered, ExactTarget Email Marketing

General Internet Marketing

1. Agile Marketing – Whiteboard Friday, SEOmoz

Search Marketing

1. The brain as the original SEO instrument, raventools.com

2. Website testing & Google search, Official Google Webmaster Central Blog

3. Why So Many Suffered from Google Penguin Update + How to Recover, Search Engine People

Social Media

1. 5 Ways to Improve Social Engagement in Mobile Apps, Search Engine Watch

2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet, searchenginewatch.com

3. Facebook policy now clearly bans exporting user data to competing social networks, insidefacebook.com

4. Facebook Turns to its Army of Users to Report Phishing Attacks, thenextweb.com

5. How to Make a Dead Cat Bounce on Twitter, New York Times