Marketing Day: August 1, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. New “Twitter Political Index” Ranks Opinion Of Presidential Candidates Based On Tweets

Who’s ahead in popular opinion in the US presidential race? Plenty of third-parties have tried to measure this in the past using tweets. Now Twitter is doing the interpretation directly through its just-launched Twitter Political Index. Twitter blogged about the new service today, saying that it’s based on analyzing two million tweets per week and […]

1. Only Apple iOS And Android Growing In US Smartphone Market

ComScore has released its latest US mobile market share report. Based on a survey of 30,000 users, the data show that only Android and iOS are growing. All other platforms are contracting, including Windows/Windows Phones. Samsung remained the largest handset OEM while Android was the largest operating system, holding a 51.6 percent share of the […]

1. Google To Pay $22.5 Million To Settle “Cookiegate” In Latest Privacy Fine

Reuters is confirming that the civil penalty Google will pay to settle the “Cookiegate” episode, in which it bypassed the default Safari privacy settings on the iPhone, is $22.5 million. This figure was previously reported and represents a fine of $16,000 per violation per day. In February the Wall Street Journal first reported that Google and other ad […]

1. Dead On Arrival: New Curated Digg Launches Without User Profiles, History or Commenting

When betaworks acquired Digg a month ago many folks were confident that they had the right attitude, team and environment to resurrect the failing site. Today that dream died when the new Digg was officially launched. The betaworks team worked for six weeks to rebuild the site form scratch, and it shows. New Digg v1 […]

1. Report: iPad Still Dominates Web Traffic But Nexus 7, Nook On The Move

Several analyst firms have recently released tablet market-share estimates; however these are based almost entirely on “shipments,” which are not reflective of actual device sales or usage. By contrast, ad network Chitika released data today showing the breakdown in actual usage by device type in North America. As the chart below illustrates, the iPad still […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally

2. Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now

3. 3 Steps To Understanding When, Where & How In B2B SEM

4. Study: YP Delivers “Better Value” Than Google AdWords

5. Share the Experience: Send Your Team to SMX…and Save

6. MozCast Automates Google “Weather Reports”

7. “Strategic Link Building Strategy in the Penguin Age” – webcast Thursday at Digital Marketing Depot

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Management For Beginners: Attributing Credit For The Sale, BlogStorm

2. Affiliate Marketing: 3 Incentives to Drive Sales, www.practicalecommerce.com

3. Affiliate Summit Donates $20,329 to Fight Breast Cancer, blog.affiliatetip.com

4. Fear Performance Marketing at your Peril, econsultancy.com

Analytics

1. 5 Things You Need to Know About Social Analytics, PC World

Blogs & Blogging

1. 8 Steps to Getting the Most Out of a Blog Post, contently.com

2. A Quick Guide to Using Tumblr for Business, www.entrepreneur.com

3. Is there anything new in blogging? No., www.businessesgrow.com

4. the blogging pyramid decoded, makeundermylife.com

Business Issues

1. FTC backs $22.5 million Google settlement over Safari, Reuters

2. Mozilla Will Nearly Double SF Office, Add 125 People In Early 2013, TechCrunch

3. 4 Reasons Google Bought Wildfire, www.convinceandconvert.com

4. Apple’s Twitter talks were mostly about product integration, not investing, Ars Technica

5. Flipboard Founder Mike McCue Steps Down From Twitter Board Of Directors, TechCrunch

6. French data watchdog demands Google Street View data, www.v3.co.uk

7. Is Twitter a publisher or a distributor? There’s a crucial difference, GigaOM

8. The Future of Twitter’s Platform Is All in the Cards, allthingsd.com

9. Zynga shakes up top management, Reuters

Content Marketing

1. 12 Best Practices For Content Marketing, Search Marketing Standard

2. How to Write the Most Boring Content of All Time, blog.hubspot.com

3. Three Keys to Successful YouTube Marketing, www.brandingpersonality.com

4. Contently’s Code of Ethics for Journalism and Content Marketing, contently.com

5. Maybe I’m Just Stupid, but What’s Content Marketing?, avalaunchmedia.com

6. The ROI of Infographics, www.socialmediaexplorer.com

7. What NBC’S Olympic Coverage Teaches About Content Marketing, www.businessesgrow.com

Copywriting, Design & Usability

1. 7 Core Ideas about Personas and The User Experience, www.measuringusability.com

2. Beyond Usability Testing, www.alistapart.com

3. Why Great Design Is Becoming A Necessary Ingredient Of Web Marketing, creativeoverflow.net

Domaining

1. Demand Media and Donuts respond to lawyer’s accusations about TLD eligibility, domainnamewire.com

2. One person submits 467 comments on new top level domain applications, domainnamewire.com

General Internet Marketing

1. Brand risk is at an all time high! What can you do to protect yourself?, www.returnpath.net

2. Emerging Markets Drive Worldwide Total Ad Spend, www.emarketer.com

Local Marketing

1. Looking for a place to go? Shop small and look out for promoted specials from @AmericanExpress at over 100,000 local businesses!, blog.foursquare.com

Mobile Marketing

1. Google Tightens Up App Policy, Gets Stricter On Naming/Icon, Payments, Privacy, Ads And Spam Rules [Developer Letter], TechCrunch

2. Mobile goes from 0% to 10% of total digital sales for Time Warner Cable in first three months of mobile search campaign, googlemobileads.blogspot.com

Other Items

1. Dropbox confirms it got hacked, will offer two-factor authentication, Ars Technica

2. Spotify Reveals New Numbers: Over 4 Million Subscribers and 15 Million Active Users, www.billboard.biz

Search Marketing

1. How To Jump Start Your SEO Technical Audit Using The SEO Toolkit for IIS, www.searchenginejournal.com

2. Using Match Types for Better PPC Management, blog.allwebpromotion.com

Social Media

1. London Olympics: Twitter takes the gold for speed, CNN Money

2. Twitter Drives New Insights in the Social Sciences, Read/Write Web

3. Twitter followers = influence? Maybe not, www.zdnet.com

4. American Airlines responds to every tweet with original, non-scripted answers, www.ragan.com

5. Facebook, Twitter and Foursquare as Corporate Focus Groups, New York Times

6. Fear Of Missing Out Spurs SocNet Use, www.marketingcharts.com

7. How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle, Online Marketing Blog

8. Introducing Views on Quora, www.quora.com

9. Nearly 20% of Facebook’s mobile users skip the website altogether, VentureBeat

10. Psst. Facebook Turned On Its App Center Worldwide Overnight [Updated], TechCrunch