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Marketing Day: AT&T Launches Hello Lab, Instagram Adds Video View Counts & More

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users Feb 12, 2016 by Barry Levine The effort, with youth media company Fullscreen, calls for 10 mobile-created projects to engage young audiences via YouTube, Snapchat and elsewhere.

  2. How Marketers Are Using Social Display To Build Brand Love And Grow Business Feb 12, 2016 by Digital Marketing Depot Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users’ social media content by using it to attract other consumers in an authentic and trustworthy way. In short, social media persuades.

  3. 5 Simple Strategies To Improve Your Blog’s Search Rankings Feb 12, 2016 by Daniel Faggella Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

  4. The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching Feb 12, 2016 by Rob Rasko As candidates push out quippy sound bites and ride on the wave of the accompanying media coverage, columnist Rob Rasko explains why marketers should keep an eye on the trend.

  5. In Retail, It’s “The Year Of The Customer” Feb 12, 2016 by Allan Haims From mobile engagement to inventory management, columnist Allan Haims looks at the key trends that dominated the discussions at two major retail conferences.

  6. Cracking The Black Box of Digital Measurement: Mobile Apps Feb 12, 2016 by L. Erik Bratt Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.

  7. View Counts Are Coming For Instagram Video Feb 12, 2016 by Greg Finn Soon, brands will be able to see not only “like” and comment data, but also total view counts for Instagram videos.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

  1. How Peepers.com Increased Conversions 30%, company-enterprise.myshopify.com

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 5 Industries Changed by Social Media, www.blogherald.com

  2. Does Twitter’s New Sharing Button Mean Less Sharing?, www.searchenginejournal.com

  3. Earn More Facebook Friends for Your Business with These 4 Tips, www.searchinfluence.com

  4. Film talent active on Twitter boosts overall conversation for movies, www.twitter.com

  5. How Twitter’s pitching advertisers on its comeback plan, digiday.com

  6. Lead Generation Campaigns on Twitter Done the Right Way, smallbiztrends.com

  7. Pinterest open-sources its Teletraan tool for deploying code, venturebeat.com

  8. Snapchat Content Strategy: How Marketers Can Win With Snapchat, www.socialmediaexaminer.com

  9. Snapchat Wants to Let Users Subscribe to Their Favorite “Discover” Publishers, recode.net

  10. Valentine’s Twitter Targeting for Sweet Social Sales, www.aimclearblog.com

  11. Why Can’t Twitter Grow? (A Theory), www.cmswire.com

  12. Why Facebook And Google Analytics Don’t Add Up, PPC Hero

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