Apr 1, 20155 min read

Marketing Day: April Fools’ Day Round Up, A Marketing Stats Toolbox & Bitly Shuts Down &#

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

April Fools’ Day 2015: From #ChromeSelfie To Bing Cute Cloud & More Google goes all out today, but they’re not the only ones – Bing and Moz get in on the fun as well.
Dell At MarTech Conference: Customer Experience Must Drive Marketing Technology Decisions Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey.
Rubicon Project Scoops Up Chango Intent marketing and retargeting technology firm will bring scale to Rubicon Project’s Buyer Cloud.
Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise Tool helps authors customize content for specific audiences, provides real-time coaching as content is written.
EU Report Renews Criticism Of Facebook, Repeats Privacy Policy Violates Law European privacy regulators have again criticized Facebook’s privacy policy and reiterated that it violates EU law.
20+ Resources For Building Tech-Savvy Modern Marketers As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers.
4 Psychological Principles That Will Make You Better At Content Marketing Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead Columnist Andrew Waber shares data from a recent study by Cidewalk and Chitika Insights on mobile activity by city.
Everything Marketers Need To Know About Engagement-Based Spam Filtering Could your promotional emails end up in the “spam” folder, even if the subscriber opted in? Columnist Tom Sather explains how email providers use subscriber behavior signals to determine email placement.
Twitter Is Testing Ads Within User Profile Pages In the ever-expanding push for more advertising space, Twitter is experimenting with ads within profile pages.
Sprinklr Raises $46 Million, Launches “Experience Cloud” To Link Social To Site & Commerce Social management software company, which now claims a value of more than $1 billion, enhances platform to enable brands to track consumers across multiple digital channels.
As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns At the MarTech conference in San Francisco, contributor Erik Bratt recaps the scene-setting talk by Scott Brinker, editor of the Chief Martech blog and the conference chair.
Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use Starting April 7, the URL shortening company will shutter the rarely used feature that enabled sharing of multiple links and replace it with a link-tagging system.