Apr 9, 20136 min read

Marketing Day: April 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Update To Google Search App For iOS Fixes Bugs, But That’s About It

The Google Search app for iOS has been updated with bug fixes and an improved voice search, but there’s no mention of Google Now included in the latest version of the app. Last month, the leaked video posted below suggested that Google Now would soon be available for iPhones and iPads via the Google Search […]

Google Closing Social Login Gap With Facebook

Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook’s share of social logins has dropped for two straight quarters now. In […]

Android Gives Google Play A Fresh Look For Spring

Android is rolling out a Google Play store redesign for phones and tablets. Created to offer a more simple and clean look, the new design will include bigger images with similarly-themed content grouped together. As users scroll down the page, recommendations will appear in a continuous stream of new content to explore. The purchasing process […]

Retargeting To EBay Shoppers Now Possible

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. Unlike those other online giants, eBay had not made that data available for ad targeting by marketers. Until now. AdWeek reports eBay is following Amazon’s lead in monetizing customer data. “We’re now commercializing that capability for the benefit of […]

New Google Antitrust Complaint In Europe Calls Android A “Trojan Horse”

Yesterday, the Fairsearch.org coalition, now featuring Oracle and Nokia, filed a fresh antitrust complaint in Europe against Google. The complaint focuses on Android and calls the operating system a “‘Trojan Horse’ to deceive partners, monopolize the mobile marketplace and control consumer data.” Fairsearch cites data showing that Android dominates the smartphone market in Europe to the […]

Report: Apple Accounts For 74% Of App Revenue & Google 51% Of All App Downloads

Canalys’ App Interrogator research published a report showing that there were 13.4 billion app downloads, with revenue of $2.2 billion in the first quarter of 2013. Of that, 74% of the app revenue went through Apple’s iTunes network, while Google Play accounted for the most app downloads with 51%. Apple developers earned over $1.6 billion […]

How Do I Get Started With Content Marketing?

Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed. However, many marketers unfamiliar with content marketing don’t know where to begin to develop a successful plan. They understand the concept, but still don’t know how to get started. In […]

Using Holiday Trends To Schedule Ad Campaigns

Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas gifts or Valentine’s Day flowers, each has its own set of festivities and a culture around it that strongly influences how people elect to spend it. Given the commercialization surrounding the winter holiday season, […]

Facebook Home Won’t Collect Notification Contents Or Data From Within Apps

Since Facebook launched the Android experience ‘Home’ last week, a number of privacy concerns have arisen. What will Facebook see? Will they be able to access apps? Can personal messages be seen by Facebook? Well, Facebook has released a detailed Q & A on privacy, and the initial look is quite favorable for users who don’t want […]

Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 […]

TripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”

TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry. In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company announced last week that it launched “Delayed Ad Call”. Advertisers will be […]

EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve

EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or respond to comments via their social media pages. According to the report, 53 percent of the marketers surveyed plan to […]