Marketing Day: April 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Microsoft Buys 800+ AOL Patents For $1.1 Billion

AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As part of the agreement, Microsoft also gains a non-exclusive license to more than 300 other patents that AOL is retaining. And AOL also continues to hold a license on the patents that […]

1. Facebook Acquires Instagram For A Reported One Billion Dollars

In a public wall post, Mark Zuckerburg announced that Facebook has purchased Instagram and that the Instagram team will be joining Facebook. This is a unique acquisition for Facebook, as they are not only purchasing a leading application, but the entire user base as well. TechCrunch reports that the Istagram pricetag wasn’t cheap either, coming in at […]

1. Leaked: Google Analytics Is Making Its Way To Google+

Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner. The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics. In addition, Arvid Bux discovered the full confidential deck showing more screens about […]

1. 5 Tips For Making Your Google+ Company Page Better

Google+ pages were only launched a few months ago, Google has said that they may have some effect on the search results, as Plus company pages are frequently indexed quickly by Google. While the Google+ layout takes some getting used to, the new social networking site is growing so fast, that companies need to create […]

1. Getting The Most Out Of Google’s Contextual Targeting Tool

Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those who know about it have never really played with all of its features. Maybe it’s the name of the tool: Contextual Targeting Tool. I have to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Consider The Ends To Justify The Means In PPC

2. How The Bing Toolbar May Accidentally Submit Private Pages & Ads

3. How To Prune The Enterprise Link Tree

4. Eadweard J. Muybridge 182nd Birthday Google Logo

5. How “Facebook Search” Could Help Google Escape The Antitrust Noose

6. Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search

7. Search Month: March 2012 Search News, In Review

8. SearchWeek: April 2, 2012

Online Marketing News From Around The Web:

Affiliate Marketing

1. Adding “Affiliate Manager” to my job experience, whatdoesjoethink.com

Blogs & Blogging

1. 20 Gorgeous and Functional Tumblr Themes to Try, blog.shareaholic.com

2. Business Blogging Mistakes and Reconsiderations, www.webimax.com

3. Social Blogging – Forget About The Algorithms, They Arent THAT Important, Social Media Today

4. The Most In-Depth HubSpot Vs. WordPress Review Ever Written, www.thesaleslion.com

5. The Not-so-secret Ingredient of an Engaging Blog, www.problogger.net

Business Issues

1. AOL’s Armstrong on Microsoft Money: No Acquisition Plans, Ad Age

2. AT&T Selling Stake In Yellow Pages, www.businessinsider.com

3. Google and Microsoft’s new battleground: Your living room, www.computerworld.com

4. Here is why Facebook bought Instagram, GigaOM

5. Instagram Was Facebook’s Biggest Threat, www.businessinsider.com

Content Marketing

1. 3 Essential Elements of Effective Content Strategies, contently.com

2. 5 Ways to Win with B2B Content Marketing & Social Media, Online Marketing Blog

3. An SEO’s Guide to Video Hosting and Embedding, www.seomoz.org

4. Do not vague up your content, Web Ink Now

5. Product Videos Prove Their Worth to Online Shoppers, www.emarketer.com

6. Why Marketers Should Invest in Visual Content Creation, blog.hubspot.com

Copywriting, Design & Usability

1. Navigation, Your Blog, and Your Business Website, www.hadeninteractive.com

Display & Contextual Advertising

1. Using Display Insights to Target Your PPC and Social Media Audiences, community.microsoftadvertising.com

Domaining

1. Google Plots Web Domain-Buying Spree, Ad Age

Email Marketing

1. Email Marketing for Local Business, www.clickz.com

Mobile Marketing

1. Google announces faster Android emulator with improved hardware support, 9to5google.com

2. Watch the recorded GoMo for Publishers videos to learn how to mobilize your site, Inside AdSense

Other Items

1. Nielsen, ComScore Pitted in Ratings Race, Ad Age

Reputation Management

1. Companies Fight Back Against Negative Comments Online, www.business2community.com

Social Media

1. Selling You on Facebook, Wall Street Journal

2. “It’s Not You, It’s Me.” – Five Reasons For Our Social Media Breakup, www.mackcollier.com

3. Benefits of Integrating Social Networks on Websites, smallbiztechnology.com

4. Dataminr builds a Twitter-powered early warning system, GigaOM

5. Facebook Messenger for Android updated with UI tweaks and speed enhancements, www.theverge.com

6. Google+ Hangout with the UN Secretary-General, Official Google Blog

7. How much is a tweet worth? About 1/10,000 as much as a Yelp review, VentureBeat

8. How to Find the Top Pinners on Pinterest, socialtimes.com

9. Pinterest drives more revenue per click than Twitter or Facebook, VentureBeat

10. Spammers attack Pinterest on Easter, www.dailydot.com

11. The Biggest Lesson You Can Learn About Social Media, www.prussakov.com

12. The Reddit Guide to Massive Traffic, www.searchenginejournal.com