Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
This week was full of drama. We’ve got Yahoo and Facebook in a schoolyard patent fight. Grudges? Look no further than TripAdvisor and their antitrust complaint. Betrayal? Check out Skype’s new ad campaign or track the Google Wallet exodus. Money problems? Groupon’s got that covered. So who needs the lame looking Silicon Valley reality show […]
When Google’s “X” team confirmed the rumors this week and disclosed that the company was working on Augmented Reality glasses (Project Glass), it came with the tag-line “one day.” That lead me and others to wonder if there were actually glasses or a working prototype or whether it was all hypothetical. It was reasonable to […]
Twitter’s costs in fighting the spam created by five defendants it’s suing are more than $700,000 — and that may be a conservative underestimate. The company is seeking full restitution of those costs and other damages, along with an injunction forcing each defendant to stop its activities, as it seeks a jury trial in a […]
Twitter filed a federal lawsuit in San Francisco today against five “bad actors” that it says provide tools that are designed to spread spam across Twitter. The five defendants are a mix of companies and individuals: TweetAttacks, TweetAdder, TweetBuddy, James Lucero of justinlover.info and Garland Harris of troption.com. In a blog post announcing the lawsuit, […]
Google is well-known for its “Don’t Be Evil” motto, one that has lately somewhat plagued the company as it has come under fire over privacy, anti-trust and other issues. Was today’s public letter from CEO Larry Page an abandonment of that, in favor of a more achievable goal of wanting to be loved? The Problem With “Don’t […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Stipple Contextualizes Image Advertising, www.hasoffers.com
You Don’t Have the Best Affiliate Site in Your Niche (So What!), blog.affiliatetip.com
Analytics
Digesting the EU Cookie Legislation, www.stateofsearch.com
Blogs & Blogging
10 Lessons Seth Godin Can Teach You About Blogging, www.quicksprout.com
Does Your Business Need A Blog?, www.expand2web.com
How To Build A Fast WordPress Site, with Minimal Investment, www.iblogzone.com
Business Issues
Exclusive: a behind-the-scenes look at Facebook release engineering, Ars Technica
Is Google playing fair?, www.chicagotribune.com
Twitter’s Lawsuits Against Spam Tool Providers Could Easily Backfire, TechDirt
Conversion Optimization
8 Ways to Boost Ecommerce Shopping Cart Conversions, blog.hubspot.com
Copywriting, Design & Usability
8 Reasons Users Don’t Fill Out Sign Up Forms, uxmovement.com
Designing Effective Pricing Tables, www.bryaneisenberg.com
How to write sizzling Web content, every time, www.seocopywriting.com
Display & Contextual Advertising
Video Boosts Brand Engagement, Site Visits, www.emarketer.com
Email Marketing
Mailjet Goes Global And Approaches One Billion Emails, www.pressking.com
6 High-Converting Areas To Add An Email Sign-Up Form & Build Your List, kikolani.com
How SEO & PPC Can Help Build Your Email Marketing List, Search Engine Watch
How To Design an Email Newsletter Template in 7 Simple Steps, blog.crazyegg.com
General Internet Marketing
How to Learn Your Client’s Industry (Without Knowing Everything), www.blueglass.com
Mobile Marketing
Mobile Marketing Association appoints Google executive to board, www.dmnews.com
What mobile customers want from your restaurant, smartblogs.com
Search Marketing
If Brands Are Publishers, Employees Are Authors, greatfinds.icrossing.com
Social Media
Newspapers Aren’t Getting Much Out of Google+, Read/Write Web
Pinerly: Hands on With the Newest Pinterest Analytics Tool, Mashable
1 In 4 Facebook Users Add Location Tags To Posts, www.allfacebook.com
18 Things Pinterest Has Revolutionized, Changed Forever, Or Otherwise ‘Taken By Storm’, www.betabeat.com
6 Ways to Integrate Print with Your Social Media Marketing, socialmediatoday.com
7 Social Media Predictions That Went Woefully Wrong, blog.shareaholic.com
A Complete Guide to Creating and Optimizing Google+ Brand Pages, www.rimmkaufman.com
Five Twitter Tips for B2B Marketers, www.marketingprofs.com
MapQuest Makes Adding Maps to Pinterest Easy, MapQuest Blog
Pinterest now the third most popular social network after Facebook & Twitter, VentureBeat
The secret world of Reddit spammers, www.dailydot.com
Why Website Owners Should Be Using Pinterest, www.wolf-howl.com
Comments