Apr 5, 20124 min read

Marketing Day: April 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Larry Page Gives An “Update” After His First Year As CEO

Google CEO Larry Page has posted an update about how his first year as Google’s CEO has been. Google is more focused, uses Google+ as a way to unite its various services into a “beautifully simple experience,” is making search better by integrating social data and actions, admits it makes mistakes on trust but tries to […]

Is Google Letting Anyone Do “Scientific” Surveys A Good Thing?

Last week, Google rolled out its new Google Consumer Surveys service. Finally, “statistically significant, valid results at scale” at a price anyone can afford — only $0.10 per response! But is letting the untrained masses create “scientific” polls dangerous? I’m not a professional pollster, nor have I had training in creating polls. I’d be very curious […]

Survey: Nearly 80% Trust Google As Much Or More Than A Year Ago

Google has come under fire over the past year from anti-trust issues to privacy questions. But has this questioning by the mainstream media, bloggers and politicians had an impact on people in general? A new survey finds that 63.4% in the US who use the internet trust Google as much as a year ago, climbing to […]

Google Really Wants Businesses To Mobilize, Offering Free Sites to Small Busineses

Google has been very aggressively promoting mobile website development for enterprises and small businesses. The company launched the howtogomo.com portal last year and has been doing a series of webinars on going mobile. Google has also made having a mobile optimized site or landing page part of its ad quality ranking factors. Now it’s offering […]

Marketing Tactics For The New iPad: What Analytics Can We Turn To?

Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution, retina screen, a better camera, and an improved chip-set, there seemed little difference between the new iPad and the second generation model, the iPad 2. And yet, despite the debatably minor technical improvements, […]

Is Your Mobile Visibility Nonexistent?

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to view it on your smartphone or tablet. If your website has not been optimized for an audience on-the-go with a smaller screen, you are missing out on a huge opportunity to drive physical traffic […]

Dissecting “Hot On Google+,” A Look At How Posts Become Hot

Launched back in October, Hot on Google+ (also called “What’s Hot”) is a feature that helps deliver popular content on Google+ to the entire user base. The reason Hot On Google+ is attractive for marketers is the potential virality that can be obtained. A post that is determined to be hot can obtain massive reach as other […]

77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says

If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there’s no close second place channel. The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s […]