Apr 4, 20135 min read

Marketing Day: April 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Quantcast “Compare Sites” Feature Back Up With Expanded Options A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, […]
Analyst Firm Forecasts Mobile Local Ad Revenues Will Grow to $9.1 Billion In The Next Four Years Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. “Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate,” said Michael Boland, senior analyst and director […]
Hands On With Facebook Home Cover Feed And Chat Heads We’ve already covered Facebook launched “Home,” its homescreen strategy for Android devices (also see live blog). As expected, the company also introduced a branded phone, the HTC “First.” The First is available in the US exclusively from AT&T for $99 (locked and with a contract). There are lots of interesting implications from the announcement today that we’ll explore […]
Facebook Home Cover Feed Won’t Have Ads, Yet Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. See Facebook Launches ‘Home’ – A New Android Home Screen Experience for screenshots and […]
Facebook Launches ‘Home’ – A New Android Home Screen Experience Facebook has just announced Facebook Home, a new home screen experience that it’s launching first on Android devices. Facebook co-founder and CEO Mark Zuckerberg just previewed Home at an event that we’re also live blogging as it continues. Facebook Home essentially turns the Android home screen and lock screen into a Facebook content-based experience with […]
Live Blog: The Facebook Android “Home” Phone Event Is it a Facebook Phone? That’s what everyone is expecting, and we’ll know soon enough. UPDATE: We’ve written up the top-level announcements from today’s event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook “New Home on Android” event gets going — and we’ll be live […]
Market Share: Apple Increases Smartphone Lead Over Samsung, Gains On Android Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov – Feb) and grew its smartphone lead over Samsung in the US. […]
A Blast From Zuckerberg’s Past: Old Angelfire Site From The 15 Year Old Facebook Founder Uncovered Mark Zuckerberg, Facebook Founder & CEO. didn’t get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been discovered and is somewhat embarrassing. He proudly features a yellow eye that blinks to you, Eminem lyrics and early attempts at helping people connect […]
The Death Of The QR Code When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll bet if you ask your network, neither can you. To that end, […]
‘Unpublished’ Facebook Post Ads Now Can Show In News Feed Last year, Facebook announced a new feature titled “unpublished” posts that allowed brand managers to create posts that users wouldn’t see … unless they were being marketed to. With these post types, advertisers could then use the post for a sponsored listing within the right-hand sidebar. The new change allows for unpublished or “dark” posts […]
Facebook Rebrands “Nearby” As “Local Search” According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory. This won’t […]
No Way You’re Only 40, Happy Birthday Cell Phone! It was 40 years ago today that Martin Cooper, an employee at Motorola, made the first ever cell phone call from the streets of Manhattan. Cooper used the Motorola DynaTAC to dial his rival, Joel Engel, the Bell Laboratories research chief. The cell phone Cooper had helped create was ten-inches tall and weighed two and […]