Marketing Day: April 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Curating Twitter

Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.” My favorite is “you can’t have your cake and eat it, too,” which Heywood actually recorded as “Wolde ye both eate your […]

1. 3 Steps To Writing A Better Subject Line

The subject line is the gateway to your email message. Before your subscribers can read what you have to say, they have to click on your subject line – it needs to convince them that what’s inside is worth their while. It doesn’t matter how many best practices your message follows; if your subject line […]

1. Instagram For Android (Finally) Arrives

Just a week ago the popular filter-driven photo sharing and social networking site announced they were accepting sign-ups for Android users. Today, the app officially launched the Android version to the public on Google Play. Instagram for Android — Available Now. bit.ly/HdnnM5 — Instagram (@instagram) April 3, 2012 Until today, Instagram was only available for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. SMX Advanced: Hotel Alert

2. Stay on the Cutting Edge of SEO: Attend SMX Advanced June 5-6

3. Looking Back At Larry Page’s First Year At Google’s Helm

4. Do It Yourself A/B Testing

5. Meet Project Glass: Google’s Siri For Your Eyes

6. Hack Your Web Developer’s Questionnaire For Higher Conversion

7. Determine The True Value Of Your B2B Search Marketing Program

8. An Easter Egg For The Qingming Festival On Google

9. Yahoo Confirms 2,000 Employees Getting the Axe

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliates and the Problem of Last Minute Coupon Search, www.amnavigator.com

2. Are You Really Ethical with Your Online Marketing?, mattsmarketingblog.com

3. Federal court tosses Colorado’s Amazon tax, www.denverpost.com

Analytics

1. Measuring Site Speed with Navigation Timing, www.igvita.com

Blogs & Blogging

1. Stop Calling It A Blog, Please, www.andymboyle.com

2. 5 Advantages Small-Time Bloggers Get…& Lose, Outspoken Media

3. Case Study: How to Breathe New Life into Your Tired Old Blog, www.copyblogger.com

4. Two new gadgets to make your blog better with Google+, buzz.blogger.com

Business Issues

1. Skype Bashes Facebook And Twitter In Its Ad Campaign, www.businessinsider.com

2. Ceglia’s Team Dismisses Facebook’s Dismissal Request, www.allfacebook.com

3. Former top Google techie takes his talents to Evernote, GigaOM

4. How Facebook’s Winning The War Against Yahoo, Patent By Patent, TechCrunch

5. Manta Secures $44 Million From Norwest Venture Partners, blog.kelseygroup.com

6. Twitter opens ad sales office in Detroit, VentureBeat

Content Marketing

1. Content Curation Guide for SEO – What, How, Why, SEOmoz

2. How To Make Your Content Marketing Spread Like Wildfire, Heidi Cohen

Conversion Optimization

1. The Ultimate Guide to Increasing Ecommerce Conversion Rates, conversionxl.com

Copywriting, Design & Usability

1. Transparent Marketing: How to make your product claims credible … not incredible, www.marketingexperiments.com

2. 20+ Great Examples of Single Page Website Designs, www.bestpsdtohtml.com

3. Really Stupid Things Web Designers Do That Hack Me Off, www.seo-theory.com

Email Marketing

1. How to Make Your Call to Action Irresistible, www.aweber.com

2. How to Use Email to Re-Engage Sleepy Subscribers, blog.hubspot.com

General Internet Marketing

1. 7 Customer Loyalty Programs That Actually Add Value, blog.hubspot.com

2. ExactTarget study shows discrepancy in consumer purchasing drivers, econsultancy.com

Internet Marketing Industry

1. After Eight Years, the Web 2.0 Conference Is Over, pandodaily.com

Local Marketing

1. An Inside Look at Google’s Get Oregon Business Online, www.davidmihm.com

2. Build better maps with Analytics for Google Maps API for Business, googleenterprise.blogspot.com

3. Localeze Partners With Locationary To Manage SMB Listings, networkedblogs.com

4. So What Exactly Can Location Aggregators Do With Our Foursquare Data?, allthingsd.com

Mobile Marketing

1. App and Mobile Browsing Up Nearly 5% Over Last Year, Marketing Pilgrim

2. The Interesting Part About Amazon’s In-App Payments Beta Is That Developers Have Pricing Control, TechCrunch

3. Yapp Is A Dead Simple Way To Make A Mobile App Without Writing A Line Of Code, www.businessinsider.com

Other Items

1. Digital Publishers’ User-Data Collection is Inconsistent, Council for Research Excellence Study Finds, www.prnewswire.com

Reputation Management

1. What the FTC’s New Consumer Privacy Report Means to Reputation Management, www.trackur.com

Search Marketing

1. SEO Should Be Invisible, www.rimmkaufman.com

Social Media

1. LinkedIn’s New Group Search: Helping you find the right conversation faster, LinkedIn Blog

2. Social Media in Europe: Survey of 1000 Swedish Facebook Users Released, infodocket.com

3. 19 Tools for Pinterest Pros, Social Media Today

4. 5 Creative Ideas for Facebook Timeline Covers, www.practicalecommerce.com

5. And now, the new Orkut!, Orkut Blog

6. Buzz and the Ballot Box: What is Social Media’s Relationship with Politics?, blog.nielsen.com

7. Even More Ways to Master Facebook Timeline, Read/Write Web

8. Flickr adopts Bezos-backed Aviary for photo editing, replacing Google’s Picnik, www.geekwire.com

9. How to Find Your Customers on Social Networks, www.smallbusinesssem.com

10. Is Pinterest Traffic Worthless?, www.copyblogger.com

11. Prismatic Hopes to Create a New Category of Social News, New York Times

12. The 6 Pillars of Social Commerce: Understanding the psychology of engagement, www.briansolis.com

13. The year of earned media, econsultancy.com

14. Twitter time-wasters annoy bosses, Telegraph