Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that Zuckerberg will share information that could save lives: There’s also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a “Family Safety Center” that helps to guide users to appropriate content as well as […]
On Friday Bloomberg reported that Google was being investigated for antitrust issues in both Argentina and South Korea. The news was obtained from a Google SEC filing. The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was […]
Two weeks ago the FCC released a document that asserted Google had obstructed its investigation into whether Street View WiFi mapping and related consumer “payload data” capture had violated Federal wiretapping laws. It imposed a $25,000 fine for Google’s “forfeiture” (non-compliance with the investigation) but held that there was no legal liability under the federal […]
Historically, interactive display advertising has served the singular purpose of supporting direct-response initiatives. This is largely because direct response means there’s a very tangible action to track and measure — making a purchase, filling out a lead-gen form, becoming a member, etc. Brand advertising, however, involves ambiguous milestones that can be difficult to track and […]
I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the thing is that I got this column in slightly late and whilst I could say that it was because I was incredibly busy, the real reason is that I […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
Five WordPress Plugins to Keep Sites Sticky, feedfront.com
How Microsoft Leveraged Bloggers for a Successful Product Launch, www.socialmediaexaminer.com
I Confess, Every Blog Post I’ve Ever Written is Link-Bait, www.thesaleslion.com
Link Building Tips for Business Blogs, Online Marketing Blog
Business Issues
Chad Hurley And Steve Chen’s AVOS Closes Its Series A Funding, pandodaily.com
Exclusive: Schultz and Efrusy to Leave Groupon Board, allthingsd.com
Oracle: Google execs ‘knew this day would come’, news.cnet.com
Content Marketing
13 Content Marketing Steps, www.clickz.com
Where Should You Put Your Content?, www.chrisbrogan.com
Conversion Optimization
6 Product Page Factors that Drive Sales, www.practicalecommerce.com
Copywriting, Design & Usability
Grab Your Readers’ Attention With Notification Bars, www.1stwebdesigner.com
Is It Time to Shoot Your Hero Shot?, www.getelastic.com
Domaining
Email Marketing
Internet Marketing Industry
Cup of Joe: Don’t Waste Your Time Learning To “Code”, www.marketingpilgrim.com
So I Have a Pretty Big Announcement to Make…, www.mackcollier.com
Local Marketing
Finders Are Now Seekers: How Local Has Changed the Game, www.clickz.com
Mobile Marketing
Hispanics to Spend $500 Million on Mobile Apps in 2012, www.emarketer.com
Mobile Mondays: Mobile site or mobile app, what’s right for your business right now?, Inside AdSense
Yahoo! Survey Reveals Tablet Habits of the Average U.S. Home, ycorpblog.com
Search Marketing
The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages, www.seobook.com
Google Removes Adwords Express from Places, blumenthals.com
How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC], www.mediabistro.com
It Gets Worse: More Data, More Problems Was the Message at Search Insider Summit, www.ppcassociates.com
Social Media
"Like" Might Just Be Peer Pressure, www.mediapost.com
20 Interesting Facts, Figures and Statistics Revealed by Facebook, www.jeffbullas.com
5 Social Media Dashboards to Help Get Your Social Media Under Control, Performancing.com
Bill banning employer Facebook snooping introduced in Congress, Ars Technica
Introducing TweetCharts: Get The Twitter Data You Need, danzarrella.com
The Problems With Social Profiling, www.socialmediaexplorer.com
TheFind launches Glimpse, a Pinterest rival built on Facebook likes, GigaOM
There’s Still an Interest in Pinterest [Infographic], socialtimes.com
Who’s Winning The Battle For The Interest Graph: Facebook, Google+ or Twitter?, Read/Write Web
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