Apr 3, 20134 min read

Marketing Day: April 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Instagram: After One Year, About Half Of Our Users Are On Android It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS. In a short blog post marking the anniversary, Instagram’s Philip McAllister says about half of all users are on Android: One year ago today we launched Instagram for Android. […]
Twitter Updates Its Mobile Apps To Support New Twitter Cards Those new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com. Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual […]
Safari Still Leading With 61% Of The Mobile Browser Market Net Applications, a site that monitors web traffic, announced today that Apple’s iOS browser Safari won 61.79 percent of all mobile browser web traffic last month, a solid six-point percentage jump from February when it led with 55.41 percent of the market. At 61.79 percent, Safari ranks high above its competitors, owning 40 percent more […]
Report: Google’s Next Nexus 7 Drops Price To $149 A new report from Reuters, citing anonymous sources, says that Google’s new Nexus 7 tablet will be released in July and could be priced at the low-low price of $149. This would be $50 better than the current version, which was the best small tablet until the arrival of the iPad Mini. It’s still the best […]
Google Turns Focus To “Engaged” Android Users Rather Than Raw Activations There’s always been a kind of paradox at the heart of the Android ecosystem: it’s the dominant smartphone OS, but its users don’t dominate the mobile Internet. Mobile browser and Internet usage numbers don’t line up with handset market share. Google has always promoted its raw Android activation numbers as a way to show momentum […]
Merchandising For Email Marketing — Selecting Products and Promotions How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should. Merchandising for email should be a collaborative process for optimal results. Setting The Promotional Calendar The promotional calendar should be developed with […]
Twitter Announces 3 New Twitter Cards At Developer Event With a packed house in Twitter’s employee cafeteria Tuesday night, the company announced an important expansion of “Twitter Cards” — the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than […]
Ads Manager Facelift Makes It Easier For Facebook Advertisers To Track Performance A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will Facebook advertisers be confused to how ads are performing as the main defined action will show more prominently in the overall ad summaries and within Ads Manager itself. This will be a boon for marketers […]
Instagram Gets Serious About Business With New Business Operations Director Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram. Her new title is Director of Business Operations, and White has already begun the transition to Instagram’s team. The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin […]