Apr 3, 20124 min read

Marketing Day: April 3, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Madness: Stats For The NCAA Tournament & Championship Game

Historically one of the most Twitter’s most “tweetable” subjects has been sporting events. Last year, 4 of the top 10 events that spurred the most tweets per second were related to sports. This year’s NCAA tournament was no different and @TwitterSports released some stats on Twitter usage throughout the tourney. A chart was released about […]

Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That

Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google’s incipient social network. Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption. The numbers come from […]

Google’s Android Now 50 Percent Of US Smartphone Market — comScore

According to mobile market share numbers released by comScore today Google’s Android OS is now on half the smartphones in the US market. That marks a 3 percent gain from Q4 of 2011. Apple was also up to just over 30 percent. However, all other players and operating systems were down — RIM in particular. […]

TripAdvisor the Latest Google Critic To File EU Antitrust Claim

Following on the heels of Expedia filing an antitrust claim against Google in Europe, fellow FairSearch.org member TripAdvisor has also filed a complaint against Google with the EU. My sense is that this is part of a coordinated effort to put more pressure on the EU to bring formal antitrust charges against the company. EU […]

Google To Offer $5 for $10 Starbucks Coupon Tomorrow

Tomorrow Google Offers will sell a “$5 for $10″ Starbucks voucher. According to the Google Commerce Blog, the deal will be available to Google Offers subscribers in all 40 US cities where Google Offers is live. There’s also a “feel good,” charitable aspect to the promotion: “For every deal purchased, Google Offers will donate $3 […]

Google Wallet Engineer Leaves For Square As Google Acquires Prepaid Card Processor

The (mobile) payments segment is one of the most interesting and dynamic in technology. Google Wallet made an early splashy debut but has stalled on lack of consumer availability — it still only works on one phone in the US. While that should change in the near future, for now relatively few people are using […]

Holy Consumer: Keeping Demand in Check

Like most fellow zealots, my original love affair with search was all about the glories of being served up “consumer demand” — and being able to market and optimize to that demand. Expressed demand right at your fingertips was a beautiful thing. Following the ghostly spending period of 2001-2002, it made it much more palatable […]

Three Measurement Methods Challenging Campaign Performance: Key Takeaways from OMMA Global 2012

The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the movement of additional ad spend by brands. That was one of the topics highlighted at the OMMA Global conference in San Francisco recently. While the historic battle cries of view-through impressions, click-based optimization and last-touch attribution […]