Apr 29, 20134 min read

Marketing Day: April 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage […]
Infographic: Optimizing Email Marketing For Smartphones & Mobile Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks at GetResponse have created an infographic designed to help you get your email marketing into shape for mobile viewing: Want the infographic for yourself? […]
Microsoft Continues Rebranding Efforts With New Looks For Bing, Skype & Xbox After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed a new Bing logo. “Other brands are coming along […]
Consumer Survey Shows Windows Phone Growth In US Market Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to […]
See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers are selected for their expertise and their […]
New Google Display Planner & Demographics Reports Launch In AdWords Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler. You start by entering keywords, categories or websites you know your audience is interested […]
Nike’s PHOTOiD Puts Social Content In The Picture Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon. The fact that The Guinness Book of Records will be 60 years old next year should put paid to that suggestion — but so, too, should the creative work put out […]
The 4 Strategic Phases Of Lean Display Advertising Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials. They do this in order to find out what works and what doesn’t and to hone all the elements of their routine: timing, delivery, wording and so on. That way, when they hit the big […]