Apr 27, 20123 min read

Marketing Day: April 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up

This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft […]

Big Data Management: Forensics – SMN webcast next Wednesday, May 2

Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President of Find Me Faster. If you’re feeling overwhelmed by […]

US FTC Hires Formidable Outside Litigator For Possible Antitrust Case Against Google

Yesterday it was reported that the US Federal Trade Commission (FTC) hired an outside prosecutor to potentially bring an antitrust case against Google. The attorney is Beth A. Wilkinson, a partner at the firm of Paul Weiss and a former Justice Department official who is best known for her role in the conviction of the Oklahoma […]

Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”

Earlier this week Google launched the “Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now critical for all marketers to embrace the channel in earnest. Designed to be succinct but comprehensive the document is full of data, anecdotes and case studies that illustrate why it’s so important to have […]

Google Street View “Wi-Spy” Investigation Closed With $25,000 Penalty

Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]

Differentiating Your Affiliate Program

A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results. Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature […]