Apr 23, 20135 min read

Marketing Day: April 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly sales of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. Growth was driven […]
Outlook.com VersaTile Ads Debut Microsoft has launched a new ad format for its Outlook.com email service called versaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get […]
Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social […]
Foursquare Packs More Information Into Redesigned Business Profile Pages On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC though not in mobile). The new design is intended to provide more useful information at a glance. Among the features of the new page design are the […]
Facebook Introduces New Mobile Pages Layout Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI has been simplified and adapted with […]
Does Buying Motorola Emerge As A $12.5 Billion Mistake For Google? The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google’s largest acquisition by far and a major bet by Larry Page. During the acquisition approval process Google said that it would treat Motorola the same way it treated any other Android OEM and […]
Social Data Proficiency: A Key Success Driver For Agencies As social media becomes an increasingly vital component of marketing strategies, agencies are getting more comfortable with associated social data. For example, analyzing brand mentions and sentiment data is becoming fairly common practice, even among smaller shops. But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety […]
The Mindset that Makes Online Marketing Work When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my “aha” moment regarding how the Internet worked from a marketing […]
Eric Schmidt Takes Refreshingly Sober View Of Technology In His Book “The New Digital Age” Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening, both were interviewed on NPR’s All Things Considered program. I don’t have an advance copy of the book and haven’t read it. But, […]
Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, “No one should ever be […]