Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook has amended its S-1 filing to include a range of new facts and data. Below are some of the more interesting details that I was able to find on my first review of the revised document. Revenue & Users In the first quarter this year Facebook made $1.058 billion. That was up from $731 […]
Just two weeks after Microsoft bought more than 925 patents from AOL, the company is turning around and selling about 650 of them to Facebook. The deal also allows Facebook to license the other AOL patents that it’s not buying from Microsoft. According to today’s announcement, the sale will cost Facebook about $550 million — […]
If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating […]
Google is opening its AdWords for Video up to the masses, making a big push for small- and medium-sized businesses to jump aboard. The functionality, which brings YouTube video buying into AdWords, began its public beta in September, and Google has made a few tweaks to reporting and measurement for the wide release. “A lot of […]
This week saw the continuing convergence of social, local, mobile and commerce with Facebook and Groupon making strategic acquisitions. In addition, micro-blogging platforms Twitter and Tumblr both moved forward with advertising initiatives. Of course, we still had drama with Larry Page giving Bill Clinton-like testimony and Marissa Mayer taking a page from Eric Schmidt’s playbook. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Gets the Pinterest Treatment So Consumers Can Earn Cash, pandodaily.com
Affiliate Recruitment via Regular Mail – Avoid This Mistake, www.amnavigator.com
Is Affiliate Marketing Too Competitive?, www.clicknewz.com
Analytics
Attribution Part 1: The Concepts, performancemarketingassociation.com
Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+, analytics.blogspot.com
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!, www.kaushik.net
Blogs & Blogging
Google+ Tactics of the Blogging Pros, www.problogger.net
How I Blog at Brass Tack Thinking, www.brasstackthinking.com
My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI?, www.thesaleslion.com
Top Twitter Blog Marketing Tips, www.problogger.net
Business Issues
Facebook opens North Carolina data center, touts efficiency, news.cnet.com
Don’t Be Evil but Don’t Miss the Tech Train, New York Times
Jonathan Sposato leaves Google as Picnik winds down, www.geekwire.com
Microsoft’s Top Lawyer: We Never Wanted All of AOL’s Patents, allthingsd.com
TA Associates Invests In Q&A Site Answers.com, TechCrunch
Content Marketing
Content Chemistry – The Periodic Table of Content, www.orbitmedia.com
The Word Nerd Content Marketing Checklist, Outspoken Media
6 Reasons Why Content is a Must for Online Marketing, seogadget.co.uk
How not to make an infographic: four examples to avoid, econsultancy.com
Video Is a Rising Star Among Content Marketers, www.emarketer.com
Why the Massive Move to Mobile Computing Changes Content Marketing Rules, contentmarketingtoday.com
Conversion Optimization
You’re Only as Good as Your Last Conversion Rate, unbounce.com
Copywriting, Design & Usability
23 Inspiring Examples of Contact Pages, webdesignledger.com
Display & Contextual Advertising
Display Ads Beat Expectations in India, www.emarketer.com
Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem, MediaPost
Domaining
Meet the ‘Mann’ who registered 14,962 domains in 24 hours, news.cnet.com
Email Marketing
Tips for gaining a good email reputation, www.imediaconnection.com
General Internet Marketing
Google Drives SMB Traffic, SM Converts Higher, thenextweb.com
Marketing Boring Products – It’s Not A “Boring” Problem, It’s a “Knowing Your Customers” Problem, Online Marketing Blog
Mobile Marketing
Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika, TechCrunch
The importance of managing your mobile-marketing strategy, smartblogs.com
What If Web And Mobile Apps Are Like TV Shows?, www.avc.com
Mobile Drives Global Search Advertising Surge in Q1, www.emarketer.com
More Moms Going Mobile for Shopping, www.marketingcharts.com
US Mobile Media Revenue Growth to Outpace 17% Global Average, www.marketingcharts.com
Other Items
The Internet Gets a Hall of Fame (Including Al Gore!), Wired
Why Google should be allowed to ‘harvest’ your Wi-Fi data, www.computerworld.com
Search Marketing
Infographics & their huge Google spam footprint, www.jenniferslegg.com
Manipulate Google at Your Own Risk, Jeff Korhan
Why forward thinking is the best way to plan your SEO, econsultancy.com
Social Media
Google+ Targets Emerging Markets with SMS Functionality, www.techinasia.com
Why Your Pinterest Boards Have More Followers Than Your Account, Social Media Today
20 Essentials to Power-Up Your Social Media Strategy., Social Media Today
5 Tips for Demystifying and Mastering Pinterest for Your Business, Search Engine People
Engagement ain’t nothing but a number — why 1% isn’t good enough, www.briansolis.com
How Pinterest spammers hurt one small business owner, www.dailydot.com
Pinterest’s Facebook App Is Losing Users – What Happened?, socialtimes.com
The Problem With Engagement, www.socialmediaexplorer.com
Twitter and the Web Help Celebrities Stay Famous for Longer, ClickZ
Why Twitter Is Bigger Than You Think, brandsavant.com
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