Apr 22, 20135 min read

Marketing Day: April 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”

The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, […]

Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop

Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in Tumblr Radar — the area […]

70% of SMX Advanced Tickets Sold – Register Now!

Time is running out to register for Search Engine Land’s SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level […]

Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App

Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story summaries,” said Yahoo CEO Marissa Mayer in a post on Yahoo’s […]

Facebook Home Passes 500K Downloads, Gets Mixed Reviews

Benedict Evans was the first to notice yesterday that Facehook Home had crossed the 500,000 download threshold on Google Play. That’s in the ten days since April 12, when it was released. I’d say that’s a decent, if not stellar, number given that Home is only available for select Android devices: Samsung Galaxy S III, […]

Yellow Light Social Media: Use These Tactics With Caution

Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them every day. Like pop-up ads, advertising jingles […]

So, You Thought Site Retargeting Was Personalized?

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more benefits than disadvantages, if only […]

Comedy Central To Host A Twitter-Only Comedy Festival Next Week

Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only festival will be released that features some of comedy’s elite including Mel Brooks, Amy Schumer and Carl Reiner. The event starts next Monday and will use […]

Yahoo Narrows Focus By Cutting Yahoo Kids, Upcoming, Yahoo Deals & More

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building “beautiful […]

AdSense Launches New Link Unit Ad Previews, Tests Showed Higher Click-Through Rates

Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers’ landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: […]