Apr 20, 20122 min read

Marketing Day: April 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Foursquare Plans Ad Platform Launch In June

Location-based check-in service Foursquare is planning to launch an advertising platform this summer, according to an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the company’s merchant platform, which currently allows businesses to claim their profile on the service and offer […]

German Court Orders YouTube To Improve Copyright Protections

In a court ruling that both sides are calling a partial victory, a German court has ruled that YouTube must improve its copyright protection in Germany, but stopped short of telling the site to go back and remove all copyrighted material currently on the site. Hamburg’s state court has told YouTube Germany that it must […]

Affiliate Marketing Opportunities Abound In Luxury Online Retail

We’ve recently seen some bold predictions for the continued growth of e-commerce and the rise in online spending on luxury items. The latest forecasts estimate the overall e-commerce market will reach nearly $300 billion by 2015, according to industry analysts Forrester Research. Meanwhile, Verdict Research claims there will be a 65 percent increase in spending on luxury […]

Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss

Microsoft announced strong fiscal Q3 results earlier this afternoon. The company reported revenues of $17.4 billion, which was a 6 percent improvement from a year ago. Net income was $5.11 billion. The Online Services Division, which houses Bing and AdCenter, reported revenue of $707 million. There was another loss of $479 million, but that was […]