Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung Galaxy Note — won the ad effectiveness battle on television. According to ad analytics firm Ace Metrix, the Samsung Galaxy Note spot that appeared on the Academy Awards was the top ad of the first quarter of […]
Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Many people have talked over the years about the gap between the amount of time that […]
Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still surprised I never saw one called “s*&t marketers say.” MarketingSpeak is a language all its own, and it’s filled with phrases like “bandwidth, above the fold, CPM, lift, A/B testing, ahead of the curve […]
On Friday Travel site Expedia filed an antitrust complaint against Google with the EU. That brings the number of formal anti-competition complaints in Europe to 12. According to a widely quoted statement from Expedia the complaint ‘offers evidence of how Google’s conduct harms not only competition, but consumers.” The specific “evidence” was not made public. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
AFFILIATE MARKETING EXCLUSIVE: A Shawn Collins Interview, www.sarahbundy.com
Analytics
Keep Your Analytics Data Safe And Clean, www.smashingmagazine.com
Multi-Channel Attribution: Definitions, Models and a Reality Check, www.kaushik.net
Share reports by email and export to PDF: now live in the new Google Analytics, Google Analytics Blog
Your Analytics Tool May Be Lying to You, Search Engine Guide
Blogs & Blogging
19 Essential WordPress Plugins for Your Blog, www.problogger.net
How to Build Links Through Guest Blogging, www.quicksprout.com
What You Need to Know Before You Start a WordPress Blog, www.problogger.net
Business Issues
Groupon Discloses ‘Material Weakness,’ Lower Quarterly Revenue, Bloomberg
Dan Loeb Has Launched A Whole Blog About His Fight With Yahoo, www.businessinsider.com
Global Daily Deal Association launches, pledges to create code of conduct, Tnooz
Nokia kicks off US advertising campaign with a Beta Test, takes on the iPhone, m.wpcentral.com
Pinterest Co-Founder Paul Sciarra Is Out, Business Insider
Why Groupon’s Fuzzy Math Should Worry Investors, business.time.com
Content Marketing
The Myth of Mobile Content Marketing, www.copyblogger.com
Copywriting, Design & Usability
Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields, www.marketingexperiments.com
Tablet Users Demand Faster Load Times, www.emarketer.com
The UX of Language, alexsexton.com
Domaining
General Internet Marketing
10 Online Shopping Personality Traits, www.clickz.asia
If It Ain’t Broke, Keep Milkin’ It: Getting the Most Out of Your One-Trick Pony, www.shoemoney.com
Local Marketing
Small Biz Use of Location-Based Services Up, but Remains Low, www.marketingcharts.com
Mobile Marketing
Apple Increases Share of iAd Revenue to Developers to 70%, thenextweb.com
Robust Mobile Ad Growth Forecast for Spain, www.emarketer.com
What URL Should I Use For My Mobile Website?, www.searchenginepeople.com
Other Items
Reputation Management
6 Ways to Handle Negative Online Reviews, www.openforum.com
50% of online feedback comes from instore buyers, econsultancy.com
Search Marketing
15 Best Link Building Tools, www.searchenginejournal.com
Link Building Beyond SEO – What it Really Means for your Business, RKG Blog
Social Media
4 Pinterest Marketing Mistakes, www.practicalecommerce.com
4 Social Media Practices That Boost Results, Small Business Trends
4 Things Employers Can Do To Build Trust & Avoid A Slippery Social Media Slope, www.trackur.com
Early thoughts on Timeline: it’s not so timely, www.ppcassociates.com
Facebook for iPad Gets Retina Display Support, thenextweb.com
Has Pinterest’s Growth Just Fallen Off a Cliff?, totalpinterest.com
Pinterest Becomes Sales Driver for Major Home Goods Store, Mashable
STUDY: Facebook Timeline Doesn’t Affect Engagement, www.allfacebook.com
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