Apr 19, 20123 min read

Marketing Day: April 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping Investigation

Google doesn’t want to divulge information? Why not post it on Google+? That was one of several zingers Daily Show host Jon Stewart had when recapping how the US Federal Trade Commission wants to fine Google for not cooperating in an investigation over wifi eavesdropping done by Google Street View cars. After watching a recap of […]

Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom

This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s […]

Beyond The Majors: Meet The Local-Mobile Ad Networks

Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There’s also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, most localized ads perform better than “generic” ads, especially on mobile devices. According to 2011 […]

Facebook Launches New Preferred Marketing Developer Program

The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns. Moving forward the only program that will remain is the Preferred Marketing Developer Program. This new program will combine the previous Preferred Developer Consultant […]

Facebook Announces New Action Measurement For Ads

New action tracking for Facebook Ads will be arriving in the coming weeks. Simply put, tracking your Facebook ad dollars within the Facebook eco-system will get a whole lot easier. A wider variety of actions that occur on Facebook itself will now be track-able. Users will now be able to optimize ads to the following actions: Page […]

The Crucial Insights Academia Can Teach Us About Online Marketing

For most of us who work in the frenetic world of online marketing, the work of academic researchers, presented in dry, often stilted papers with tons of citations and scholarly musings is about as interesting as a deep dive into the chemical ingredients of a sleeping pill. But it’s important to remember that some of […]